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Eliza Goode
Strategic Product Marketer
Eliza Goode is a seasoned marketing professional with a strong background in product launches, customer engagement, and cross-functional collaboration.
With over 10 years of experience, Eliza is dedicated to delivering top-notch products that enhance customer acquisition, upsells, and retention, leveraging effective sales enablement.
During her tenure at CarGurus, Eliza spearheaded go-to-market strategies for the core product portfolio by coordinating efforts across various departments including Product, Marketing, Sales, and Pricing/Packaging teams.
Eliza holds a Bachelor of Economics with a focus on Marketing, Operations, and Information Management from The Wharton School. She also completed her High School education at Noble and Greenough School.
Apart from her professional achievements, Eliza has diverse interests including yoga, travel, home organizing, self-development books, and spending time with her Yorkie.
Her career history includes roles such as Product Marketing Manager, Wellness Consultant at Goode Clean Living, and various positions at American Express ranging from Manager to Chief of Staff.
Eliza's expertise spans acquisition marketing, strategic planning, loyalty marketing, and customer insights analysis, showcasing her versatile skills in the marketing domain.
Highlights
Grateful to have been at the Product Marketing Alliance Summit in Boston the past 2 days with K Pepper McCormick-Moulter and Samantha Harrington! #greattobeaguru
Coming away with a renewed focus on product marketing's power to tell compelling stories with data and steer GTM motions for the organization. Taking home lots of new frameworks/templates in our toolboxes.
Great to connect with old (and new) friends! Sara Cohen Aparna Tikku Katherine Adams Donovan Lydia Hanewich Nicholas Spiro
Company culture is the most important part of my job. I chose American Express and CarGurus based on their positive work cultures.
Transitioning into a B2B SaaS company in the automotive industry where Product Marketing is a newer function was admittedly more difficult for me than my expectations. I have leaned on my teammates Alicia Chang K Pepper McCormick-Dekker and Samantha Harrington.
I am very grateful to be recognized for my contributions to our core marketplace business. I am just one of many serving our dealer partners, so congrats to my co-workers Corey Ricketts, Chris Moody, Benjamin Davis, Patrick Walsh, Amanda (Burke) Sawin, Ciarán McCann, Taylor Brennan and so many others who have won in years prior!
#GreatToBeaGuru
