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Elizabeth Mallory

Experienced marketing leader across B2C/B2B

Elizabeth Mallory is a marketing leader and creative brand strategist with over a decade of professional experience. She currently holds the position of Senior Manager, Brand Content & Copy at Carewell, an e-commerce company focused on improving the lives of caregivers and their loved ones.12

Elizabeth has a diverse background in marketing, having worked at hyper-growth start-ups, agencies, and in-house brands. Her expertise includes consumer marketing strategy, integrated campaign planning, brand development, content marketing, content strategy, and copywriting.23

Some notable highlights from Elizabeth's career include:

  1. Being part of the team that helped take Leafly public in January 2022
  2. Launching a direct-to-consumer CBD marketplace (Leafly Market) in under 4 months
  3. Shaping, branding, and launching Spreetail.com in under 6 months with a custom editorial strategy
  4. Winning Agency of Record for Four Seasons Hotels & Resorts
  5. Launching TOM FORD's global social media channels and first e-commerce presence3

Elizabeth is known for her ability to work across teams to bring impactful ideas to life. She describes herself as a natural planner and strategic thinker who excels at creating and assembling the pieces needed to successfully launch campaigns and brand stories.2

Elizabeth attended New York University, where she initially studied nutrition before switching to marketing. She maintains a passion for health and wellness, often running, practicing pilates, or experimenting with new recipes using farmer's market ingredients.23

Highlights

May 24 · contactout.com
Carewell - Company Profile & Staff Directory | ContactOut
Hi! Nice to meet you. - Elizabeth Mallory
Nov 24 · theorg.com
Leadership Team - Carewell - The Org

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Elizabeth Mallory
Elizabeth Mallory, photo 1
Elizabeth Mallory, photo 2
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Location

Austin, Texas, United States