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Elizabeth Potash Zapata

Senior Director, Global Tracking at NRG | Data Storyteller

Elizabeth Potash Zapata is an experienced entertainment industry professional with a knack for translating data into creative concepts.

She pursued a Bachelor of Arts degree in Psychology at Duke University and furthered her education by completing a Master of Science in Applied Business Psychology with a specialization in Consumer Behavior at the University of Southern California.

Elizabeth has held several key positions in her career including Senior Director and Research Director in Global Tracking at National Research Group, Senior Data Analyst at Studio71, LP, Senior Manager in Business Relations focusing on Movies Analytics, and various roles at Comscore, Inc. such as Business Relations Manager and Coordinator/Analyst.

Her diverse background also includes experience as a Brand Integration Producer at Hollywood Branded Inc., showcasing her expertise in the entertainment and market research sectors.

Elizabeth Potash Zapata
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Location

Los Angeles Metropolitan Area