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Elizabeth Reifsnyder
COO at Ritual
Elizabeth Reifsnyder is the President and COO of Ritual, a direct-to-consumer women's vitamin subscription company.12 She has been with Ritual since September 2016, initially joining as VP of Operations & Strategy before being promoted to her current role in January 2018.1
Prior to Ritual, Elizabeth held notable positions including:
- Director of Strategy and Business Development at Dollar Shave Club (2013-2016)1
- MBA Candidate at Harvard Business School (2012-2013)1
- Associate at Georgica Advisors (2008-2012)1
Elizabeth has a strong educational background, holding a Master of Business Administration (MBA) from Harvard Business School and a BA in American Studies from the University of California, Berkeley, where she graduated with High Honors.1
As a key member of Ritual's leadership team, Elizabeth has played a significant role in the company's growth and success. She was part of the team that raised $25 million in Series B funding in 2019.2 Her expertise in operations, strategy, and business development has been crucial in scaling Ritual and establishing it as a category-leading brand in the vitamin industry.3
Elizabeth is known for her strategic acumen and leadership skills, contributing to Ritual's innovative approach in reimagining products for women's health.2 Her experience at Dollar Shave Club, where she was involved through its $1B acquisition by Unilever, has been valuable in her role at Ritual.2

