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Elizabeth Selby

Global Marketing Executive 📍Apple

Elizabeth Selby is a dynamic senior marketing executive with over 20 years of global experience. She currently serves as the Worldwide Head of International Marketing and Social/Digital Marketing for Apple TV+ at Apple.12 In this role, she is responsible for building and leading Apple's global social/digital marketing team to drive growth, subscription, and engagement for the Apple TV+ brand, service, and its original film and series content slate.1

Prior to joining Apple in July 2022, Selby held significant positions at other major companies:

  1. At Netflix (2017-2022), she worked as:

    • Global Director of Publishing & Platform Innovation
    • Director of Marketing for Asia Pacific - Editorial & Publishing
  2. At Etihad Airways (2013-2017), she served as the Global Head of Digital

  3. At Electronic Arts (2010-2013), she held various marketing roles, including Global Online Marketing Manager

Selby's educational background includes:

  • Master of Science in Integrated Marketing Communications from Northwestern University
  • Bachelor of Arts in Media Studies from Scripps College

Throughout her career, Selby has received several awards and recognitions, including Etihad Airways Employee of the Year in 2014 and leading the Most Influential Brand on LinkedIn in the UAE in 2014.1

Highlights

The Monday Media Diet with Elizabeth Selby - Why is this interesting?
The Monday Media Diet with Elizabeth Selby - Why is this interesting?

Related Questions

What are Elizabeth Selby's key achievements at Apple TV+?
How did Elizabeth Selby's role at Netflix prepare her for her position at Apple TV+?
What strategies has Elizabeth Selby implemented for Apple TV+ to drive growth and engagement?
What was Elizabeth Selby's role in launching Tudum at Netflix?
How has Elizabeth Selby's experience in the Middle East and Asia influenced her marketing strategies?
Elizabeth Selby
Elizabeth Selby, photo 1
Elizabeth Selby, photo 2
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Location

Los Angeles Metropolitan Area