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Ellen Bettridge
President and CEO Uniworld Boutique River Cruise Collection
Ellen Bettridge is a prominent figure in the travel industry, currently serving as the President and CEO of Uniworld Boutique River Cruise Collection, a position she has held since August 2016. Before her leadership role at Uniworld, she spent over 20 years at American Express, where she ascended from a Travel Counselor to the Vice President of Retail Travel, overseeing numerous locations and a large team.123
Career Overview
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American Express: Bettridge began her career at American Express in August 1990, where she played various roles, ultimately becoming Vice President of Retail Travel. In this capacity, she managed travel and financial services across 28 owned locations in the U.S., along with a workforce of approximately 300 employees and numerous franchise partners.12
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Silversea Cruises: After leaving American Express, she served as President of the Americas at Silversea Cruises from April 2012 to February 2014, where she was instrumental in developing sales strategies across North America and Latin America.23
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Azamara Club Cruises: Following her tenure at Silversea, Bettridge worked as the Vice President of Sales and Marketing for Azamara Club Cruises from August 2014 until September 2016, focusing on market growth in the Americas.2
Leadership at Uniworld
As CEO of Uniworld, Bettridge is responsible for overseeing the company's global operations, financial performance, product development, and enhancing guest experiences. She has been recognized for her strategic vision and commitment to luxury service in the river cruise sector. Under her leadership, Uniworld has emphasized personalized travel experiences and innovative programming aimed at discerning travelers.14
Personal Insights
Bettridge has expressed her passion for the travel industry and her commitment to maintaining high standards of luxury and service within Uniworld. She aims to expand the company's offerings by incorporating unique local experiences that appeal to modern travelers, including millennials seeking active and immersive travel options.4
Ellen Bettridge's extensive experience and leadership in various prestigious roles highlight her significant impact on the travel industry, particularly in luxury cruising.

