Suggestions
Ellie Behling
Director of Marketing at Atlas Authority
Ellie Behling is an accomplished marketing professional with a rich background in journalism and content creation. She currently serves as the Director of Content at Modus Create, a position she has held since October 2023. Prior to this role, she was the Head of Content at the same company from May 2022 to October 2023, showcasing her expertise in digital marketing and content strategy.1
Career Path
- Director of Marketing at Atlas Authority: Ellie held this position from December 2020 to May 2022, where she was responsible for overseeing marketing initiatives and strategies.1
- Marketing & Communications Consultant: From September 2019 to December 2020, she worked as a self-employed consultant, advising various clients on their marketing strategies.1
- Previous Roles: Ellie has also worked in various capacities at companies like RR Donnelley, Cumulus, and Westwood One, where she focused on content marketing and editorial roles.1
Education
Ellie obtained a Bachelor of Science degree in Journalism from Ohio University, where she studied from 2003 to 2007. This academic background laid the foundation for her successful transition into marketing and communications.1
Skills and Interests
Ellie is recognized for her ability to leverage storytelling in marketing, emphasizing the importance of creative content in engaging audiences. She is also noted for her insights into digital transformation and the impact of AI on marketing strategies.23
Her diverse experience across different sectors positions her as a thought leader in the marketing field, particularly in integrating innovative approaches to enhance brand visibility and engagement.
Highlights
We B2B tech marketers spend a lot of time figuring out how to not just talk about tech. We need to showcase the business value of our product or service to non-tech stakeholders. I like this short and simple advice from my friend Caitlin Price at Giant Eagle, Inc.: put yourself in your audience's shoes and think "WIIFM — What’s in it for me?” Show and tell how people will benefit (not just how it works).
https://lnkd.in/gBV6DK28
Gotta brag: Another year, another recognition at Modus Create for our Atlassian services. 🙌
Behind every digital transformation are the people, processes, and technology to support it. Our partnership with Atlassian continues to help enterprises rapidly innovate and bring new products to market in this crazy world.
Special congrats to our killer leaders Caroline Adams Chris Nicosia & sarah mccasland, as well as the whole Modus #Atlassian team!
https://lnkd.in/eHibwm4E
#AtlassianTeam24 #Atlassian #Jira #digitaltransformation
