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Elliot Aronow 👔 / ☮️
Spiritual Creative Director™ | I'll help you get paid to be yourself | Featured in GQ, WSJ, Esquire, Bloomberg | DM me to chat!
Elliot Aronow is a self-described "minor genius" based in New York City who has had a diverse career in media, fashion, and creative industries.1 He currently positions himself as a Spiritual Creative Director™, offering to help clients "get paid to be yourself".23
Career Highlights
Media and Editorial Experience: Aronow has held several notable positions in the media industry, including:
- Style Editor at Playboy Enterprises, Inc. (March 2017 - October 2018 and May 2012 - May 2014)1
- Contributing Editor at GQ Magazine (September 2015 - September 2017)1
- Editor at Cornerstone Promotion / The Fader (January 2003 - April 2005)1
Fashion and Design: He founded and served as Creative Director for Jacques-Elliott, a men's lifestyle and style brand specializing in ties and accessories (November 2012 - June 2017).1
Digital Media: Aronow co-founded RCRD LBL, described as the world's first free and legal, curated download site, where he oversaw various aspects of the business from February 2007 to October 2012.1
Current Role
As a "minor genius," Aronow has been offering his services since January 1999. In this role, he positions himself as someone who can help bring creative projects and ideas to life. His focus appears to be on assisting individuals in realizing their creative visions, whether it's writing a book, creating a digital zine, producing a short film, or launching a lifestyle brand.1
Personal Brand
Aronow markets himself as a Spiritual Creative Director™, emphasizing his ability to help clients monetize their authentic selves.23 His LinkedIn profile and posts suggest a focus on personal branding, creativity, and spiritual aspects of business and life.45
Throughout his career, Aronow has been featured in various publications including GQ, Wall Street Journal, Esquire, and Bloomberg.23 His approach seems to blend creative direction with elements of personal development and spirituality, offering a unique perspective on career and personal growth in creative industries.
Highlights
It's easy to talk yourself out of starting your own thing when you've worked inside "creative businesses" your whole life.
This is because corporate businesses actually hate creativity - they just pay it lip service to appear "cool" and "with it."
The MAN sees the magic of art as inefficient.
Because it is.
If they could find accountants to create ads (and isn't that really what much of the business has turned into?), they would.
Creating something new and exciting is by nature, non linear and rooted in failure and experimentation.
It's not "practical."
Jimi Hendrix is not practical.
Star Wars is not practical.
Rick Owens is not practical.
And yet - all three are BELOVED for their idiosyncratic, unique POVs.
If you want to create something cool and new you need to release the idea that what you are making needs to "make sense" or "make money" from the jump.
Don't let the voice of The MAN live inside your brain rent free.
Focus on making it weird and cool - the success only comes AFTER the first part is right.
PS - If you want a partner who will work with you elbow to elbow to help you grow creatively, spiritually, and financially, hit me with a DM.
Trust me, you don't want to be unknown forever.
It's not fun when you are living life:
"with no direction home / like a complete unknown"
It's also bad for business.
If your boss's boss doesn't know your name, you are probably next on the chopping block.
Ditto for us independents.
If your reputation doesn't proceed you, it's hard to get in the door.
I think a lot of people confuse a desire to be known with a need to be famous.
They are two different things.
Being known = Here I am. How can I help you?
Being famous = Please like me. What can you do for me?
My recommendation for anyone is to find a nice cozy niche where you are in demand amongst those in the know and invisible to everyone else.
Good examples include Jonathan Mannion Sue S. Chan Chris Echevarria Joekenneth Museau Ana Andjelic spike jonze Richard Rudd
There's longevity - and profitability - there.
And you'll never have to worry about the paparazzi.
Or the next round of layoffs.
PS - If you want to bring home the bacon and get paid to be yourself, hit me with a DM.
