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Elliot Faber
Co-Founder - Author - Beverage Consultant - Sake Samurai - Wine Sommelier - WSET Educator for Wine & Sake
Professional Background
Elliot Faber stands as a luminary in the beverage industry, most notably as the founding Beverage Director at Yardbird Hong Kong since its inception in 2011 and at RŌNIN from 2013. His passion for the world of drinks led him to create Sunday’s Distribution, based in Hong Kong, and The Kura Collective in Japan, both dedicated to offering a meticulously curated selection of fine wines, premium sakes, and innovative spirits.
In 2017, Elliot co-founded One Cup Concepts, home to Sake Central, a multifunctional retail and dining bar that aspires to deepen the understanding of Japanese culinary and beverage culture for enthusiasts worldwide. The concept quickly resonated with both locals and tourists alike, becoming a hub for those seeking authentic Japanese dining experiences.
In 2019, he also launched SAKETEN, a unique retail and bar concept that further celebrates the rich tapestry of Japanese beverages. Following this success, in 2021, Elliot introduced AWA AWA, an Okinawa Restaurant & Bar that invites diners to explore the distinct flavors of Awamori, alongside the diverse culinary influences that characterize Okinawan cuisine.
Elliot's entrepreneurial spirit continues to shine through his co-founding of Sunday’s Spirits in 2018, an independent brand dedicated to crafting high-quality Japanese alcoholic beverages, including sake, shochu, and whisky through collaborative projects with various esteemed producers.
Education and Achievements
Elliot Faber’s academic and professional journey is marked by significant educational milestones. He has honed his expertise in wine and sake as a student at the Court of Master Sommeliers, and the Wine & Spirit Education Trust, where he also trained as an educator in sake and wine. Elliot's foundational education also included studies at The University of Calgary, which played a crucial role in developing his early understanding of food and beverage dynamics.
His industry accolades are impressive, including his role as a Decanter Magazine Wine Judge and an IWC Sake Judge. As a Certified Sommelier and Advanced Sake Professional, he has established himself as a prominent figure in the global beverage community. Elliot's consulting prowess extends to Zachys Wine Auctions as a Senior Whisky Advisor and contributions to esteemed publications like The Court of Master Sommeliers and JamesSuckling.com.
Elliot takes pride in his co-authorship of the acclaimed book 'SAKE: The History, Stories and Craft of Japan’s Artisanal Breweries', which attained a sell-out status upon its release in 2015, with a reprint scheduled for summer 2021. His remarkable contributions to the field were recognized when he received the prestigious 'Sake Samurai' award in October 2016, an esteemed honor from the Japan Sake Brewers Association Junior Council, awarded to only a select group since its creation in 2005.
Elliot has also been instrumental in consulting for diverse ventures, encompassing a broad range of projects that include the luxurious Mizumi restaurant at the WYNN hotel in Las Vegas to international high-profile brand events for renowned names such as Prada and Chloé. His expertise in sourcing and delivering authentic sake experiences has made him a sought-after consultant across the globe—from Seychelles to Sardinia, and Tokyo to Toronto.
Notable Contributions
Elliot's entrepreneurial innovations continued to flourish, with the co-founding of HATCH in 2021, an acceleration and incubation platform designed specifically for chefs, beverage brands, and culinary concepts. This creative space hosts a canning line for ready-to-drink (RTD) beverages and a comprehensive production kitchen, enabling various pop-up events and community initiatives, as well as operating a Diner + Bodega during regular hours.
Moreover, in 2021, Elliot assumed the role of product consultant for SAKΞ, heralded as the world’s first tokenized sake available exclusively through the Sushi Swap platform. This forward-thinking project underscores Elliot's commitment to innovation in the beverage industry, seamless integration of technology, and the continued evolution of how consumers engage with traditional beverage experiences.
Elliot Faber's journey through the beverage landscape showcases not only a remarkable career marked by numerous successful ventures and partnerships but also a dedication to promoting the understanding and appreciation of sake and other Japanese beverages. His integrative approach, combining traditional knowledge with modern practices, sets a standard for future industry leaders and enthusiasts alike.
