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Elliott Potter

linqapp.com/elliott

Elliott Potter is the co-founder and CEO of Linq, a company that develops a digital business card platform for exchanging contact information.12 He founded Linq in 2019 and is based in Birmingham, Alabama.12

Career Background

Before founding Linq, Potter had a notable career at Shipt:

  • He started at Shipt in May 2015 as a City Launch / Expansion Team Lead.1
  • He then became a Software Engineer at Shipt from April 2017 to February 2019.1
  • Potter briefly served as Technical Marketing Manager and then Director of Marketing Technology at Shipt in 2019.1

Linq Journey

Potter co-founded Linq with Jared Mattsson and Patrick Sullivan.3 The idea for Linq came from wanting to create a better way to communicate professional information than traditional LinkedIn profiles.3 They developed the initial prototype in one night, which used QR codes to share customized profile information.3

Linq has since grown significantly:

  • The company raised $5.57 million in funding, with the latest round of $2.04 million occurring about a year ago.2
  • Linq now has 27 employees, including some of Potter's friends and former colleagues.3
  • The company offers both free and paid tiers of its digital business card service.3

Personal Traits

Potter is described as extroverted and confident. He demonstrated this at a tech event where he boldly pitched Linq to Reddit co-founder Alexis Ohanian after asking him a challenging question about investing outside Silicon Valley.3

Highlights

Aug 26 · linkedin

I'm looking for an entry-level sales rep to start at Linq on September 3rd.

Yep—8 days from now.

Lots of companies claim to move fast, but few actually do.

If you want to build the future, with ambitious people, at eye-watering speeds, apply at the link in the comments.

If not you, tag someone who fits the bill.

Aug 20 · linkedin

there's a 100% chance your business has the "cat in the lap problem."®

it's an easy fix, but people overcomplicate it.

so what is it?

let's assume two things: 1️⃣ people need your product 2️⃣ you've told them about it (sales or marketing)

this feels like a winning formula!


so why don't they all buy?

maybe they...

  • took a vacation
  • got distracted researching competitors
  • had other priorities (the nerve!)

in other words, a metaphorical cat jumps in their lap, and they're distracted.

so how do you out-jump the cat?


answer: 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽.

you've heard "sales is a follow-up game"

it's the hard truth.

make sure your follow-up game out-jumps the cat. 🚀😼

PS totally legitimate trademark credit ® to David Berk for coining "cat in the lap problem" in last week's sales meeting

Related Questions

What inspired Elliott Potter to start Linq?
How did Elliott Potter transition from being a rockstar to a tech entrepreneur?
What challenges did Elliott Potter face while building Linq?
How does Linq's digital business card platform work?
What are some unique features of Linq compared to its competitors?
Elliott Potter
Elliott Potter, photo 1
Elliott Potter, photo 2
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Location

Birmingham, Alabama