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Elsie Rutterford

Elsie Rutterford is the co-founder of BYBI Beauty, a London-based skincare brand founded in 2017.13 She started the company with her business partner Dominika Minarovic, focusing on creating natural, vegan, and cruelty-free skincare products.24

Elsie's background includes:

  1. Experience in digital advertising, having worked at companies like Apple and Facebook.1
  2. Co-founding Clean Beauty Insiders, a blog, book, podcast, and Instagram account dedicated to clean beauty.1
  3. Co-authoring the book "Clean Beauty: 100 Recipes For Your Skin" published by Penguin in 2017.5

At BYBI, Elsie and Dominika emphasize sustainability and low-carbon production methods.4 The company has gained international recognition, with products sold in major retailers like Target, Sephora, Holland & Barrett, and Boots.4

Elsie is passionate about making natural skincare affordable, fun, and approachable.1 She is involved in formulating products in-house, working with a chemist in their London lab to ensure product integrity.1

Highlights

Elsie Rutterford - SCS Formulate
Sep 24 · youtube.com
Elsie Rutterford, BYBI Beauty | From blogger to multi-million pound ...
Elsie Rutterford, BYBI Beauty | From blogger to multi-million pound ...
Mar 13 · cbinsights.com
BYBI - Products, Competitors, Financials, Employees ... - CB Insights
Sep 6 · bybi.com
About Us | BYBI Beauty | Natural, Vegan, Cruelty-Free Skincare
Elsie Rutterford and Dominika Minarovic, Co-founders, BYBI
Elsie Rutterford and Dominika Minarovic, Co-founders, BYBI
Apr 9 · bybi.com
BYBI - BYBI | Vegan Skincare, Cruelty-Free, Eco-Friendly
May 20 · glowjournal.com
Interview | BYBI Founders Elsie Rutterford and Dominika Minarovic
May 19 · podcasts.apple.com
Elsie Rutterford and Dominika Minarovic | Founders of BYBI Beauty

Related Questions

What inspired Elsie Rutterford to transition from technology to the beauty industry?
How did Elsie and Dominika Minarovic meet and what was their initial collaboration?
What are some unique ingredients used in BYBI's skincare products?
How did BYBI achieve rapid growth in the US market?
What makes BYBI's approach to sustainability in skincare unique?
Elsie Rutterford
Elsie Rutterford, photo 1
Elsie Rutterford, photo 2
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