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Elsie Rutterford

Elsie Rutterford is the co-founder of BYBI Beauty, a natural, vegan, and cruelty-free skincare brand based in London, UK.13 She founded the company in 2017 alongside her business partner Dominika Minarovic.46

Prior to launching BYBI, Elsie had a background in advertising, specializing in digital media.5 In 2015, she and Dominika created an Instagram account and community platform called Clean Beauty Insiders to discuss clean beauty topics, which evolved into a blog, book, and podcast.4

Elsie is known for her expertise in natural beauty and DIY skincare formulation.5 She and Dominika started by crafting beauty recipes in their kitchens using potent natural ingredients.1 This experimentation led to the creation of BYBI, which aims to deliver effective, pro-planet skincare formulas with eco-friendly packaging.2

Under Elsie's co-leadership, BYBI has grown into a successful brand sold in major retailers across the UK, Europe, and the USA.36 The company is committed to sustainability, using low-carbon production processes and creating their own in-house auditing system called The Susty Score to assess their entire supply chain.6

Elsie believes in making sustainable skincare accessible and affordable for everyone, with all BYBI products priced under $25.4 She is passionate about creating skincare that doesn't compromise on performance or sustainability.6

Highlights

Elsie Rutterford - SCS Formulate
Elsie Rutterford - SCS Formulate
Elsie Rutterford: From blogger to multi-million pound beauty brand
Sep 24 · youtube.com
Elsie Rutterford, BYBI Beauty | From blogger to multi-million pound ...
Elsie Rutterford, BYBI Beauty | From blogger to multi-million pound ...
Aug 1 · thecrowd.org.uk
Elsie Rutterford - The Crowd
Mar 13 · cbinsights.com
BYBI - Products, Competitors, Financials, Employees ... - CB Insights
Sep 6 · bybi.com
About Us | BYBI Beauty | Natural, Vegan, Cruelty-Free Skincare
Jul 5 · leadiq.com
BYBI Beauty Company Overview, Contact Details & Competitors
Feb 28 · glossy.co
Elsie Rutterford and Dominika Minarovic, Bybi: Influencer brand to ...
Elsie Rutterford and Dominika Minarovic, Bybi: Influencer brand to ...
Elsie Rutterford and Dominika Minarovic, Co-founders, BYBI
Elsie Rutterford and Dominika Minarovic, Co-founders, BYBI
May 20 · glowjournal.com
Interview | BYBI Founders Elsie Rutterford and Dominika Minarovic

Related Questions

What inspired Elsie Rutterford to start BYBI Beauty?
How did Elsie Rutterford's background in advertising influence BYBI?
What are some of the most popular products from BYBI Beauty?
How does BYBI ensure the sustainability of their skincare products?
What role did social media play in the launch of BYBI Beauty?
Elsie Rutterford
Elsie Rutterford, photo 1
Elsie Rutterford, photo 2
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