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Emanuela Vetere
Head of Brand, Digital and People Communications
Professional Background
Emanuela Vetere is a dedicated professional with nearly 20 years of experience in corporate communications, thriving in a young, dynamic, and international environment. As the current Head of Brand, Digital & People Communications at SACE, Emanuela is responsible for managing strategically important projects for the company. Her expertise spans across various crucial areas, including Digital Marketing Communication, Advertising, Internal Communication, and initiatives focused on People Engagement at SACE and its subsidiaries. With a firm commitment to maintaining the consistency of the company's Brand Identity across all channels—both internal and external, online and offline—Emanuela plays a pivotal role in ensuring SACE's messaging aligns with its vision and values.
In her role, Emanuela is deeply involved in developing digital communication strategies for SACE, employing data-driven analysis of results and market research, which she proficiently manages. Her responsibilities include overseeing the company website (sace.it), the internal intranet, social media channels, and the budget for both online and offline advertising campaigns. This breadth of responsibility exemplifies her versatile skill set and her ability to adapt to the evolving landscape of corporate communication.
In addition to external communication activities, Emanuela leads Internal Communications and establishes strategic guidelines for the integrated communication plan, aimed at engaging employees, fostering the corporate culture, and creating a sense of belonging within the organization. She spearheads initiatives focused on People Engagement and serves as a Brand Ambassador, collaborating with Human Resources to promote company welfare projects and enhance Employer Branding.
Education and Achievements
Emanuela’s educational journey has significantly contributed to her professional expertise in marketing and communication. She holds a Master’s degree in Marketing and Corporate Communication from Centro Studi Cogno & Associati, which has equipped her with advanced skills essential for navigating today’s complex communication landscape. Additionally, Emanuela earned her Bachelor's degree in Economics and Commerce from the prestigious Sapienza University of Rome, laying a solid foundation for her understanding of business dynamics and economic principles.
Emanuela's international exposure is further enriched by her studies at the École de Commerce at Ipag Business School, providing her with a broader perspective on business operations and communication strategies from a global standpoint.
Notable Career Highlights
- Head of Brand, Digital and People Communications at SACE: Here, Emanuela has fulfilled a critical leadership role, focusing on strategic communication projects that underscore the importance of brand consistency and employee engagement.
- Former Head of Marketing & Digital Communication at SACE: Under her leadership, significant strides were made in optimizing SACE’s digital presence and enhancing its engagement with stakeholders.
- Events & Communications Manager at SACE: Emanuela successfully managed various events and communication initiatives that reinforced SACE’s industry standing and corporate identity.
- Sabbatical at Columbia University: Her time at Columbia University allowed her to expand her horizons and understand advanced communication frameworks, which she later applied in her professional endeavors.
- Previous roles at Hill & Knowlton and Gruppo Mercurio: Emanuela's earlier positions in external communication and marketing at leading companies further honed her skills and broadened her experience in the corporate communication landscape.
Emanuela Vetere continues to be a driving force within SACE, showcasing her dedication to excellence in corporate communication and her unwavering commitment to fostering an engaging and cohesive organizational culture.
