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Emerson Niide
UX Manager @ Superbid, UX + UI lead teacher @ Ironhack
Professional Background
Emerson Niide is a seasoned UX and product designer currently making significant contributions at Round Pegs, where he plays a pivotal role in shaping user experiences that resonate with users. His journey in the realm of UX began at a young age when he first dipped his toes into programming at just 13 years old. Although he initially faced challenges in the programming domain, his passion for technology and communication motivated him to transition into web design. It wasn't until he delved into the teachings of 'Designing Web Usability' that he uncovered his true calling—user experience.
Since that revelation, Emerson has dedicated his career to perfecting his craft in UX. With years of valuable experience in designing user-first digital experiences, he has had the privilege of collaborating with a diverse range of clients, from nimble startups to renowned Fortune 500 companies. A notable highlight in his career is his contribution to the redesign of HSBC’s Internet banking, a project that was honored as Brazil’s Best by Global Finance on two occasions, showcasing Emerson’s ability to deliver results that not only meet but exceed client expectations.
Emerson's extensive background in UX and product management spans various leadership roles. He has served as Head of UX and Marketing at Superbid, where he was instrumental in aligning marketing strategies with user experience initiatives. His previous roles include Lead Teacher for UX and UI at Ironhack, Product Lead at Round Pegs, and UX Manager at GuiaBolso, among others. His profound expertise has made him a sought-after mentor within the tech community, sharing his wisdom as a mentor at Ace and BTG Boost Lab.
Education and Achievements
Emerson’s educational foundation is robust and diverse. He holds a Bachelor's degree in Advertising from Faculdade Cásper Líbero, where he gained insights into communication strategies and creative marketing, crucial to his role as a UX designer. To further deepen his knowledge, he pursued a postgraduate course in Transformative Education from the Pontifical Catholic University of Rio Grande do Sul, emphasizing pedagogical practices that enhance learning outcomes—an understanding that he applies as an educator in UX/UI.
In addition, he attended a Mini Bootcamp in Data Literacy and Data-Driven Work at Ironhack. This training not only broadened his understanding of data's role in user experience design but also enhanced his ability to make informed decisions that are based on user data and analytics. Emerson believes that data is paramount in understanding user behaviors and improving overall user satisfaction—a belief that is reflected in his approach to UX design.
Speaking Engagements
Emerson Niide is also a recognized thought leader in the UX community. He has shared his insights and expertise at various noteworthy industry events, including:
- Ebai in São Paulo (2010, 2011)
- IA Summit in New Orleans (2012) and Chicago (2018)
- UXPA Conference in Las Vegas (2012)
- UX-Lx in Lisbon (2013)
- Interaction Latin America in São Paulo (2012) and Recife (2013)
- 7Masters in São Paulo (2015)
- Encontro Locaweb in São Paulo (2018)
These speaking engagements not only illustrate Emerson's authority in the field of UX but also underscore his commitment to sharing best practices and innovative ideas to help shape the future of user experience design. Emerson continually strives to empower others by sharing knowledge and fostering discussions on design principles, user habits, and emerging trends in UX.
Career Evolution
As mentioned, Emerson’s career includes numerous prestigious positions that reflect his growth and adaptation in a rapidly changing technological landscape. Some of his notable past roles include:
- Local Coordinator at UXPA São Paulo: Leading the local chapter of the User Experience Professionals Association of São Paulo, fostering a community of UX professionals through workshops and networking events.
- Information Architect at UOL - Universo Online: Playing a crucial role in defining the structural design and information flow within one of Brazil's leading internet portals.
- Usability Analyst at Try Consultoria e Pesquisas: Engaging in research and analysis to improve usability across various digital platforms.
Mentoring and Community Contributions
In addition to his professional ventures and speaking engagements, Emerson is deeply committed to mentoring the next generation of UX professionals. As a mentor at Ace and BTG Boost Lab, he provides invaluable guidance, support, and expertise to aspiring designers seeking to carve their paths in the industry. Emerson believes in the importance of nurturing talent and sharing knowledge, as he considers mentorship an essential part of fostering innovation and creativity within the technology and design sectors.
Conclusion
Emerson Niide stands at the forefront of user experience design, enriched by a diverse and accomplished career that bridges technology and communication. His passion for creating meaningful user experiences not only drives his professional efforts but also inspires those around him. With a solid educational background, a wealth of experience, and a commitment to mentoring, Emerson continues to pave the way for future UX designers, sharing his love for coffee, collaboration, and community along the way.
