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Emilie Bond
Head of Buying & Planning e-commerce - EMEA chez Boardriders
Professional Background
Emilie Bond is a highly accomplished professional in the realm of e-commerce and digital marketing, recognized for her strategic leadership and expertise in merchandising. With a wealth of experience in the fashion and lifestyle sector, particularly in the action sports industry, Emilie has been instrumental in driving business growth and enhancing online customer experiences across multiple brands. Currently, she holds the position of Head of Buying & Planning e-commerce - EMEA at Boardriders, where she oversees the strategic planning for various brands—including Quiksilver, Roxy, and DC Shoes—across the Europe, Middle East, and Africa regions. Her role is pivotal as she leads the initiatives for optimizing online sales channels and enhancing brand presence in the competitive digital marketplace.
Prior to her current position, Emilie worked tirelessly at Boardriders as the Head of Web Merchandising, Buying, and Copywriting. Her tenure was marked by her dedication to creating compelling product assortments and effective marketing strategies that resonated with a broad audience. During this time, she played a critical role in the brands reaching their peak performance online.
Her journey in the e-commerce landscape began at Quiksilver, where she held several crucial roles, including Global Head of Web Merchandising, Buying and Copywriting, and Head of EMEA Web Merchandising and Buying. In these positions, Emilie developed a deep understanding of consumer behavior and market trends, enabling her to tailor merchandise offerings that meet the demands and preferences of customers. Her leadership in these roles was instrumental in expanding the brands' online catalogues and enhancing the user experience on their digital platforms.
Education and Achievements
Emilie’s academic background provides a strong foundation for her career in marketing and e-commerce. She holds a Master’s degree in Marketing with a specialization in Métiers du conseil from IAE Toulouse, where she developed key skills in consulting and strategic marketing that have proven invaluable throughout her career. Additionally, she studied IUP, E-Marketing at the same prestigious institution, providing her with a comprehensive understanding of digital marketing tactics and the essential tools needed to thrive in an online economy.
Throughout her career, Emilie has continuously contributed to her organizations' success through innovative strategies and a persistent focus on customer needs. She began her career as a Product Range Analyst at Quiksilver Europe, where her analytical acumen and insights into consumer trends laid the groundwork for her future roles in merchandising and e-commerce.
Emilie’s comprehensive experience is further complemented by her role as a Digital Marketing Consultant at CRM Metrix, where she brought her consulting skills to the fore, advising clients on effective marketing strategies that enhance brand visibility and connectivity to target audiences.
Achievements
Emilie Bond has garnered numerous accolades for her ingenuity and commitment to excellence in the e-commerce and fashion industry. Her remarkable contributions to Boardriders have not only strengthened the company's position within the market but have also led to increased customer engagement and satisfaction across multiple platforms.
Her strategic leadership has been recognized through successful launches of seasonal online merchandising initiatives that have significantly boosted conversion rates and overall sales. Emilie possesses an uncanny ability to anticipate market trends and consumer needs, positioning the brands she works with ahead of the curve in an ever-evolving digital landscape.
Emilie is fluent in both French and English, enabling her to navigate bilingual environments and strengthen cross-border communications within the EMEA region. Her linguistic skills, combined with her professional acumen, underscore her ability to work effectively in diverse markets, allowing for tailored marketing solutions that resonate with local audiences.
In summary, Emilie Bond represents a fusion of academic knowledge and practical experience, making her a powerhouse in the fields of e-commerce and digital marketing. Her passion for the industry, commitment to brand excellence, and keen understanding of consumer behavior help to illuminate her pathway as a leader in the competitive e-commerce landscape.
