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Emily Beugelmans Cook
GTM Enablement @ Productboard
Emily Beugelmans Cook is a seasoned professional currently serving as the Senior Manager of Global Training and Enablement at Productboard, a company specializing in product management software. In her role, she focuses on enhancing the effectiveness of product launches through comprehensive training and enablement strategies, ensuring that sales teams are well-prepared and aligned with product changes.
Professional Background
Before joining Productboard, Emily was a founding member of Lattice's GTM Enablement team, where she contributed to developing strategies that supported go-to-market efforts. Her expertise spans several fields, including higher education, instructional design, and public relations, which informs her approach to training and enablement in a corporate setting.1
Key Contributions
Emily has shared insights on effective enablement practices, emphasizing the importance of:
- Measuring Sales Team Readiness: She advocates for understanding the extent of behavioral changes required during product launches rather than focusing solely on knowledge retention.
- Cross-Functional Alignment: Emily employs huddle meetings and on-demand resources to foster collaboration among sales, marketing, and product teams.
- Post-Launch Support: She highlights the necessity of continuous learning and manager involvement in training processes to maintain team effectiveness after a product launch.1
Emily's work reflects a commitment to proactive enablement practices that adapt to the complexities of modern product launches, ensuring that teams are equipped with the necessary skills and knowledge.
Highlights
Does your backlog make your head spin? 😵💫
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🚀 Elevating Product Impact with Strategic Planning 🚀
Introducing the summer 2024 Productboard release! This update brings advanced strategic planning tools, new board layouts, and streamlined workflows to help your team stay aligned and operate with precision. It’s all about enhancing your workflow and driving real business results.
Discover the full potential of these new features. Check out our latest blog post!
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