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Emily Black

Partnerships, Sponsorship, Marketing | WNBA

Emily Black is currently a key player in business development and marketing partnerships at the WNBA (Women's National Basketball Association), based in New York City. She has been with the WNBA since March 2023, where she focuses on forging strategic partnerships that enhance the league's visibility and engagement within the sports marketing landscape.

Professional Background

Previous Roles::

  • Head of Strategy & Partnerships at Hashtag Sports (Sept 2020 - Mar 2023): In this role, Black led various initiatives, including the Hashtag Sports Awards and multiple sponsorship sales projects, significantly contributing to the company's growth in the sports marketing sector.
  • Marketing Manager and Coordinator at Hashtag Sports (Jan 2016 - Sept 2020): She was instrumental in developing marketing strategies and executing campaigns that drove ticket sales and sponsor engagement.
  • Assistant Sports Information Director at University of the Ozarks (Aug 2011 - May 2015): Black increased the athletic department's social media presence and contributed to marketing research aimed at improving enrollment strategies.

Skills and Expertise

Emily Black specializes in partnerships, sponsorships, and integrated marketing communications. She has a proven track record of enhancing brand visibility through innovative marketing strategies, particularly within women's sports. Her experience spans various aspects of marketing, from content creation to strategic planning and execution.

Impact on Women's Sports

Black's work at the WNBA aligns with broader trends in women's sports marketing, where brands are increasingly investing in partnerships that not only promote products but also support social change. This reflects a growing recognition of women's sports as a viable market, with significant potential for brand growth and community engagement.

Emily Black's contributions are pivotal as the WNBA continues to expand its influence in the sports industry, fostering both athlete empowerment and fan engagement through strategic collaborations.

Highlights

Oct 5 · linkedin

🌉 It's official. The WNBA is in The Bay.

Our first expansion since 2008. See you in 2025!

Jul 13 · linkedin

📢 Excited to share that Mielle Organics LLC has officially become the WNBA's first-ever textured hair care partner!

No surprise, the fastest-growing brand in the space is activating in record time. The partnership is tipping off this weekend during WNBA All-Star and WNBA Live 🏀

Congrats to Nicole Ray Robinson, Jolorie Williams, Omar Goff and their incredibly talented/creative team on the partnership! A special shoutout to Anissa Herrera, Ryan McCabe, Jared Blechman, Colie Edison, Ameena Dye, Ellie Schneider, Amanda (Cramer) Allshouse, Allison Halpin and so many of our teammates for helping bring this to life behind-the-scenes 👊

Related Questions

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Emily Black
Emily Black, photo 1
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Location

New York City Metropolitan Area