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Emily Capps

Contract Senior Copywriter & Content Strategist :: Cox Studio

Emily Capps is a senior copywriter and content strategist with extensive experience in branding, digital marketing, and UX design. She worked at Cox Communications from July 2020 to February 2023 as a Senior Copywriter & Content Designer.1 During her time at Cox, Emily was responsible for:

  1. Standing up the United Customer Communications (UCC) business
  2. Creating emergency communications with empathy-first language
  3. Working on high-profile campaigns that achieved significant results
  4. Championing accessibility awareness
  5. Creating brand messaging and naming for various Cox initiatives

Emily's career spans over 25 years, with experience working for major brands and agencies such as AKQA, JWT, IQ Agency, VML, and Ogilvy.1 She describes herself as an "old-school brand steward" who has adapted to digital transformation and emerging technologies like AI.1

Some of Emily's key strengths include:

  • Writing tone & voice documents, personas, and conversational content
  • Structuring communications for people under duress
  • Collaborating with diverse teams, including clients, art directors, engineers, and lawyers
  • Creating brand guidelines and messaging documents

Throughout her career, Emily has worked with notable brands such as UPS, Ford, Delta, IHG, AT&T, Coca-Cola, and many others.1

Highlights

Nov 3 · linkedin

Constantina Psomas & I played around with grammar using ElevenLabs generative AI. I was surprised that "proper" use of grammar actually made it in to their models.

Oct 10 · linkedin

AI Nerds #8 was my favorite to date. We moved from test use cases to work use cases to reviews of meetings.

Sarah Woodward, our Future Festival goer/reporter, delivered an embarrassment of riches—more than a dozen legit AI tools to try and insights on micro-generational responses to AI. She also went to AI AI and gave us a run down on their mission.

Elizabeth Strickler discussed her work with students playing with AI.

Madeleine Burdzy showed us her steps using Perplexity (a pretty cool research tool that sites sources).

Best of all was the discussion about responsible AI use, Musk, Zuck, and connected car privacy nightmares among other stuff. I left feeling pretty invigorated.

Once again, Madeleine Burdzy, Kafi London, Sarah Woodward, Sinoun Chea, Elizabeth Strickler, Rashel Stephenson, and Teresa Benner met for all this brain gymnastics at The Lola.

#TheLola #WomenInAI #ResponsibleAI

Related Questions

What are some of Emily Capps' most notable projects at Cox Communications?
How did Emily Capps contribute to the success of the United Customer Communications (UCC) business at Cox Communications?
What specific skills does Emily Capps bring to her role as a Senior Copywriter & Content Strategist?
Can you provide examples of Emily Capps' work in UX and digital transformation?
How has Emily Capps' career evolved from her early days as a copywriter to her current role?
Emily Capps
Emily Capps, photo 1
Emily Capps, photo 2
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Location

Atlanta, Georgia