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Emily Coppock

Vice President, Integrated Marketing at Shiseido Americas (Ultra-Prestige Collection: Clé de Peau Beauté, Serge Lutens)

Emily Coppock is a highly accomplished Senior Marketing & Brand Strategy Executive with over 20 years of experience in brand building and consumer marketing.12 She currently serves as the Vice President of Integrated Marketing at Shiseido Americas Corporation, a position she has held since June 2017.2

Throughout her career, Emily has demonstrated expertise in:

  1. Creating brand extensions
  2. Developing integrated marketing partnerships
  3. Driving revenue growth
  4. Storytelling and crafting culturally compelling brands
  5. Scaling brands in new markets

Prior to her current role, Emily held several notable positions:

  • Senior Director, Marketing & Communications at Tory Burch (May 2016 - February 2017)
  • Vice President of Marketing at Lacoste (November 2009 - October 2015)
  • Director of PR & Marketing at Sixty USA (January 2006 - October 2009)
  • Senior Consultant at Vivaldi Partners (May 2001 - December 2003)
  • Senior Marketing Manager at Kozmo.com (July 1999 - April 2001)
  • Media Planner at Ogilvy & Mather (June 1997 - June 1999)2

Emily holds a BA from Princeton University, which she obtained between January 1993 and January 1997.1 She has also earned certifications such as the Certified Marketer Level 1 (CM1) Credential from General Assembly and completed a course on Mentoring Others from LinkedIn.2

Known for her entrepreneurial and collaborative leadership style, Emily has a strong track record in spearheading product launches and building brand equity. Her expertise spans various areas, including fashion, public relations, advertising, integrated marketing, brand management, e-commerce, and digital marketing.1

Highlights

Feb 3 · linkedin

Incredibly proud to share our Clé de Peau Beauté campaign with the one and only Martha Stewart! The first of five videos just dropped this week. Stay tuned for more. Special thanks to my killer team as well as Neil Waller, Ashley Rudder, and Megan Owsik Lotterman from Whalar and HAUS OF SÔS who helped bring our vision to life. #dreamteam #shiseido #themagicphrase

Aug 24 · linkedin

Hot off the press! So proud of our work stewarding this beautiful luxury brand. #luxury #team #shiseido #glossy

Related Questions

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What makes Emily Coppock's approach to storytelling in branding unique?
Emily Coppock
Emily Coppock, photo 1
Emily Coppock, photo 2
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Location

New York, New York, United States