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Emily Essner

Chief Marketing Officer, Saks Fifth Avenue

Emily Essner is the Chief Marketing Officer of Saks, the premier digital platform for luxury fashion.13 She is responsible for the marketing strategy, including growth, brand, data analytics, creative, public relations, communications, and events across the Saks Fifth Avenue ecosystem.12

Essner has been with Saks and its parent company since 2011, holding various leadership roles across marketing, business operations, and corporate strategy.4 She was appointed CMO of Saks Fifth Avenue in July 2020 and transitioned to her current role as CMO of Saks' standalone e-commerce business in March 2021.24

Prior to joining Saks, Essner worked as a Management Consultant at McKinsey & Company.1 She holds a Master's in Business Administration from Columbia Business School and a Bachelor's Degree in International Relations and Spanish from Mount Holyoke College.12

In her role, Essner has focused on:

  1. Shifting marketing investments from traditional to newer digital channels4
  2. Leveraging data science and machine learning for performance metrics and consumer behavior analysis4
  3. Implementing personalized marketing strategies based on over 250 data points4
  4. Developing the VIP client program called Saks Limitless for one-on-one customer relationships4

Essner's approach combines digital strategies with high-touch experiences, aiming to serve customers better and drive loyalty in the luxury retail space.4

Related Questions

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Emily Essner
Emily Essner, photo 1
Emily Essner, photo 2
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Location

New York, New York, United States