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Emily Hammel-Shaver
Brand Message Consultant & Copywriter | Founder @ Lumos Communications | Brand Voice & Strategic Website Copywriting Expert
Emily Hammel-Shaver is the Founder and Principal of Lumos Communications, a company specializing in brand messaging and copywriting services. She is a brand message consultant and copywriter who focuses on helping growing brands and businesses develop their unique voice and messaging.1
Professional Expertise
Emily's expertise lies in several key areas:
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Brand Voice Development: She helps companies establish and refine their brand voice, ensuring consistent and effective communication across all platforms.1
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Website Copywriting: She specializes in creating compelling website content that effectively conveys a brand's message and values.1
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Lead Generation: Emily is skilled in designing lead-generating landing pages and optimizing them to help coaches increase their sales.2
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Systeme.io Specialist: She has expertise in using Systeme.io, a platform for creating and managing online businesses.2
Target Clientele
Emily primarily works with:
- Heart-centered female coaches
- Course creators
- Healers
For these clients, she provides done-for-you copywriting services for various marketing materials, including sales pages, emails, websites, and blogs.4
Professional Philosophy
Emily's approach to brand messaging emphasizes:
- Differentiation: Helping brands stand out in their respective markets.4
- Visionary Branding: Focusing on creating brand voices for forward-thinking companies.3
- Authenticity: Crafting messages that resonate with a brand's core values and target audience.
As the founder of Lumos Communications, Emily Hammel-Shaver has positioned herself as a go-to expert for businesses looking to enhance their brand messaging and copywriting strategies, particularly in the coaching and personal development sectors.
Highlights
For those of us in creative/strategic work, we’re officially out of the “summer slump” and into the “fall frenzy.” Actually, let’s NOT use the word frenzy here. 🙊🙉 It’s the “late-August amp-up” in the “yearning for year-end completion!”
After many years of this seasonality, I mostly manage the increase in inquiries and work beautifully – but sometimes I STILL find my capacity...strained.
Because time and capacity aren’t simple math. Time ≠ creativity + presence + co-creation + expertise + deep work + fun + eureka moments + everything else that makes a project a total joy and success.
But you know what else is a total joy? SYSTEMS! 🤓 That’s why I created my very first “sustainability test” for my capacity. I’ve been using the flowchart below when speaking with prospects, deciding whether we should work together, and creating proposals. And I LOVE it! 😍
Here it is, in case you find it fun/useful too:
THE LUMOS CAPACITY TEST
Does this potential client understand the value of my work and are they inviting ME specifically to bring this value into their business? YES👇 / NO 👉 Not a fit, or not yet. They may circle back to me later.
Is this prospect ready for change and energized to create new results together? Y👇 / N 👉 Not a fit, or not yet.
Does my gut say YES to being in creative collaboration with this prospect? Y👇 / N 👉 Not a fit.
Does the timing feel good? Y👇 / N 👉 Not a fit OR offer a later start date.
Does the work fit within the clear containers of my services? Y👇 / N 👉 Not a fit OR revisit scope.
Does the value feel mutually beneficial? Y👇 / N 👉 Not a fit OR refine scope/investment.
Would this engagement enable me (my capacity and all it entails) to bring my absolute best to this work? Y👇 / N 👉 Circle back to the items above; either decline or refine the proposal.
And...SEND! 📨
Is there a seasonality to your work, too? How do you manage big ramp-up seasons? Please share your experience in the comments, because I’d love to know!
#brandmessage #brandvoice #copywriter #marketingconsultant
"Why you?" It can be the hardest question in the sales process — or the easiest because your website has already answered it for you and your team knows it inside and out. 😅
Your #differentiation strategy is just one of the pillars your brand message is built on — and it’s the most tempting to “phone in.” It requires a hard look at the realities of your business, processes, team, market, expertise, sales process...and where you’re walking your talk, and where you’re not. 🫣
👉 But there's MASSIVE opportunity to stand out here! So many others are either not doing this strategic work OR they’re choosing the easy answers, which don’t differentiate them at all.
To uncover what truly differentiates you, here are a few of the questions I walk clients through:
💡If you think it’s your PEOPLE, ask instead ➡ What underpins our team? Because if you lost your current team, you wouldn't lose what makes your team succeed. Ask: what makes our team uniquely able to serve our customers and produce a better result than our competitors?
💡If you think it’s your STYLE, ask instead ➡ What else do we bring to our aesthetic? Because if someone copies your style or trends change, you don’t lose what makes you different. Ask: what’s our unique process, rare combination of skills, or specialized client niche?
💡If you think it’s your ZONE OF GENIUS, ask instead ➡ What do clients compliment me on most? Although other experts share your specialty, clients choose the way you work it for a reason. Ask: what's the unique way I channel my genius to deliver a client result that’s easier, faster, more fun, lower risk, higher value, etc.?
Your answers – your differentiators – are the golden threads that weave together to create more powerful website copy, marketing collateral, and sales conversations.
Want some guidance answering “why you”? Give a shout! 🙋♀️
#brandmessage #brandvoice #copywriter #marketingconsultant
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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