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Emily Hawkins
Media Relations, Reputation Management, and Crisis Communications Executive - Creative Storyteller
Professional Background
Emily Hawkins is an accomplished and dynamic communications professional with over 15 years of extensive experience working across a diverse array of industries, including technology, retail, beauty, fashion, entertainment, performing arts, non-profit sectors, sports, community engagement, and social responsibility. Her rich career trajectory illustrates her adaptability and expertise in fostering meaningful communication strategies that not only resonate with audiences but also drive impactful engagement.
Currently, Emily is making significant contributions to Amazon, where she manages strategic external communications and community relations for the company’s operations in Washington D.C., Maryland, and Virginia. In this pivotal role, she focuses on cultivating strong relationships with the community while communicating the company’s extensive initiatives and outreach efforts.
Before her role at Amazon, Emily served as the Director of Media Relations for Macy's, one of the leading retailers in the world. During her tenure at Macy's, she was instrumental in driving positive media coverage of the company's innovative capabilities and customer engagement practices. She adeptly managed communications around significant product launches, store openings, corporate giving initiatives, cause marketing campaigns, as well as events focused on diversity and inclusion. Emily's ability to foster partnerships and sponsorships during her time at Macy's has set a benchmark for effective public relations in the retail industry.
Emily's career is deeply rooted in the arts as she previously held notable positions at the Alvin Ailey American Dance Theater, a preeminent cultural ambassador known for its profound impact on the performing arts. Her roles progressed from Public Relations Coordinator to Public Relations Associate, and ultimately, Associate Director of Public Relations at Alvin Ailey. Each of these positions allowed her to elevate the organization’s profile while engaging audiences in meaningful dialogues about the importance of the arts in society. Additionally, her tenure at The Corcoran Group, one of New York’s leading residential real estate firms, fortified her communications expertise in a corporate setting, further enhancing her well-rounded professional background.
Education and Achievements
Emily holds a Bachelor of Arts degree in Sociology from Columbia University in the City of New York, where she cultivated a firm understanding of social structures and human behavior. This background in sociology has informed her communications strategies, allowing her to create narratives that resonate with diverse audiences, enhance community engagement, and effectively address social issues.
Throughout her career, Emily Hawkins has been recognized for her exceptional ability to connect brands with their audiences through strategic storytelling and impactful media relations. Her expertise extends beyond traditional public relations, embracing digital platforms and community-driven initiatives—a testament to her versatile skill set and forward-thinking approach.
Achievements
Since embarking on her professional journey, Emily has amassed an impressive portfolio that highlights her unique contributions to communications and public relations. Some noteworthy achievements include:
- Successfully launching multiple cause-related marketing campaigns during her time at Macy’s that align with the retailer’s corporate values and resonate with consumers.
- Driving media engagement that resulted in increased visibility for the Alvin Ailey American Dance Theater, amplifying the organization’s mission to promote a diverse and inclusive narrative in the performing arts.
- Establishing community outreach programs at Amazon that have fostered an environment of trust and collaboration between the company and the local populace.
Emily Hawkins continues to raise the bar in the communications landscape and is committed to promoting transparency, inclusivity, and effective engagement in every arena she touches.
