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Emily Herendeen
Search Manager at Maverick.
Professional Background
Emily Herendeen is a dynamic professional with a rich background in communications, journalism, and media. With comprehensive education and practical experience, Emily has blossomed into a multifaceted expert in search management and marketing, empowered by her innovative approach and passion for storytelling. Her career showcases her capacity to weave creativity with analytics, honing her expertise in various capacities within the fast-paced environment of media and communications.
As a former Search Manager at Maverick, Emily leveraged her analytical capabilities to drive successful marketing strategies, optimizing search performance and enhancing brand visibility. Her work was pivotal in influencing consumer engagement across various digital platforms, showcasing her ability to adapt to and thrive in the ever-evolving digital landscape.
In addition to her role at Maverick, Emily co-founded Brooklyn & Beyond Babysitters, a venture that tapped into her entrepreneurial spirit. This initiative not only provided valuable services to the local community but also underscored her leadership and team-building skills in organizing and managing a new business. Her commitment to quality service and community involvement has been a cornerstone of her career.
Emily's career trajectory includes valuable internships that laid the groundwork for her diverse skill set. She served as a Consumer Products Intern at Bullfrog & Baum, where she gained insight into public relations and brand management. Additionally, her experience as a Sales & Marketing Intern and Product Management Intern at Clickable, a company later acquired by Syncapse, further enriched her understanding of digital marketing and product strategies. This exposure has equipped Emily with a well-rounded perspective on the intricacies of managing consumer relationships in the digital age.
Furthermore, her early career as an Editorial Intern at Schein Media allowed her to hone her writing and content creation skills, facilitating a seamless transition into roles that necessitate strong communication abilities. This blend of editorial prowess and marketing understanding uniquely positions Emily to excel in strategic communications roles.
Education and Achievements
Emily's academic journey has significantly shaped her professional life. She commenced her studies at the Danish Institute for Study Abroad (DIS), focusing on Communication & Media, where she developed an international perspective on media trends and communication strategies. Following her time at DIS, Emily pursued a Bachelor's degree in Journalism and Communication at SUNY New Paltz, a program known for its rigorous curriculum and emphasis on practical experience. This educational foundation has been instrumental in crafting her strong writing and reporting skills.
Continuing her pursuit of excellence, Emily broadened her expertise at Columbia University in the City of New York, studying Film & Television. This experience not only enriched her understanding of narrative structures and visual storytelling but also provided her with exposure to the higher echelons of media production and analysis.
Throughout her educational journey, Emily demonstrated a commitment to learning and growth, continually seeking opportunities to advance her knowledge and skills in the field of communication and media.
Achievements
Key Achievements
- Successfully optimized search marketing strategies at Maverick, leading to increased brand visibility and consumer engagement.
- Co-founded Brooklyn & Beyond Babysitters, showcasing strong leadership in entrepreneurial endeavors while addressing community needs.
- Gained diverse insights and experiences through multiple internships, including positions that solidified her expertise in sales, marketing, and product management.
- Enhanced editorial skills through an internship at Schein Media, laying the groundwork for a reflective and effective writing style tailored for varied audiences.
Emily Herendeen remains a noteworthy figure in communications and marketing, fueled by her passion and experience. Her journey continues to inspire others in similar fields, showcasing the profound impact of combining education with hands-on experience in establishing a successful career. With a growing resume that reflects her dedication and versatility, Emily is poised for continued success in her future endeavors.
