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Emily Jacobs Duke
Enterprise Marketing | GTM Expert
Professional Background
Emily Jacobs Duke is a creative and data-driven marketing leader with a remarkable track record of transforming marketing strategies in high-growth software as a service (SaaS) companies, both pre- and post-IPO. With extensive experience in integrated sales and marketing initiatives, Emily has been instrumental in the development of successful go-to-market strategies that significantly elevate company profiles and drive revenue growth.
Her career spans across various dynamic roles in leading organizations where she has developed deep expertise in building solutions marketing functions and executing global marketing campaigns. Emily is particularly passionate about delivering customer-centric strategies that enhance productivity by fostering collaboration between cross-functional teams. At the heart of her approach is a commitment to leveraging data insights, ensuring that marketing efforts are not only innovative but also effective and measurable.
Education and Achievements
Emily's educational background is a solid foundation for her successful marketing career. She earned her Bachelor of Arts in Marketing and International Business from the esteemed University of San Diego. Additionally, she has further expanded her knowledge and expertise with a degree in International Business and Marketing from the American Business School of Paris, complementing her education with a strong command of the French language.
Through her academic pursuits, she not only acquired theoretical knowledge but also practical insights that have informed her marketing strategies throughout her career. Emily continues to apply this comprehensive perspective as she leads and inspires her teams.
Professional Experience
Throughout her career, Emily has held significant roles in reputable companies, making impactful contributions at each stop along the way.
- Head of Enterprise Marketing at 1Password: In this role, Emily was pivotal in establishing marketing strategies that enhanced enterprise growth and improved user engagement. Her leadership enabled the team to develop innovative campaigns that resonated with a broader audience.
- VP of Growth Marketing at Outreach: As Vice President, Emily spearheaded initiatives that propelled growth and marketing alignment. Her ability to create effective campaigns and her keen understanding of customer needs were key to driving Outreach’s marketing success.
- Senior Director, Customer Marketing & Strategic Initiatives at Tenable: Here, she focused on strategic initiatives that connected customers’ requirements to the company's marketing strategies, ensuring a customer-centric approach in all marketing efforts.
- Director, Global Campaigns at New Relic, Inc.: Emily's leadership within New Relic was marked by her effective global campaign strategies that maximized audience reach and engagement, further solidifying the brand's position in the market.
- Senior Segment Marketing Manager (Commercial/Enterprise) at New Relic, Inc.: Her responsibilities here included developing segmentation strategies to target commercial and enterprise customers effectively, reinforcing her expertise in customer-focused marketing.
- Senior Customer Marketing Manager at New Relic, Inc.: Emily managed marketing efforts that fostered deeper relationships with existing customers, enhancing brand loyalty and retention through tailored campaigns.
- Customer Marketing Manager at Workday: In this role, she contributed significantly to relationship-building strategies that ensured customer satisfaction and promoted Workday's services within the market.
Notable Achievements
Emily Jacobs Duke is recognized not just for her roles but also for her substantial achievements in the realm of marketing. Her work has led to the successful launch of numerous marketing campaigns that have enhanced brand visibility and customer engagement. Her innovative mindset and leadership skills contribute to effective strategies that drive performance and support organizational goals, improving overall efficiency within teams.
Moreover, Emily’s dedication to improving collaboration within cross-functional teams has fostered a culture of cooperation and shared goals, which has been instrumental in achieving successful project outcomes.
In addition to her professional pursuits, Emily remains actively engaged in the marketing community. She seeks to share her insights and experiences while continuously learning and adapting to the ever-evolving marketing landscape.
With a passion for creativity, data analysis, and customer engagement, Emily Jacobs Duke continues to make her mark as an effective leader in the marketing sphere, shaping the future of marketing strategies and delivering meaningful growing solutions in every organization she serves.
