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Emily Knox
Social Media Strategy Consultant
Emily Knox is a social media and community growth professional currently working as the Head of Community Growth at Immediate Media Co.1 With over 15 years of experience in the field, she specializes in creating effective social media strategies that deliver results.1
Professional Background
Emily has a strong background in digital marketing and social media. She is known for her expertise in:
- Developing social media strategies
- Analyzing social media trends
- Creating engaging content
Education and Experience
Emily Knox received her education from the University of Sydney.1 Her professional experience includes her current role at Immediate Media Co, where she focuses on community growth and engagement.
Social Media Presence
Emily is active on various social media platforms:
- LinkedIn: She regularly shares insights and updates about social media trends and digital marketing on her LinkedIn profile.23
- Threads: Emily also has a presence on Threads under the username @hello_emily.4
Industry Insights
Emily frequently provides commentary on social media developments:
- She has discussed potential changes to Facebook and Instagram access in Europe.2
- She shares statistics and insights about social media platforms, such as TikTok's shopping demographics.3
Emily Knox is recognized as a thought leader in her field, often explaining complex social media concepts and trends in accessible ways, as evidenced by her "Explains It In A Minute" series on LinkedIn.2
Highlights
🤫 People are broadcasting less and private messaging more 🤫
"Messaging friends and family on TikTok has grown by 38% since the beginning of 2021." GWI "Most of Instagram's growth has been in stories and DMs... DMs are also crucial for younger users." Adam Mosseri
What does that mean for marketers? 🗣️Make use of Instagram broadcast channels if they are available to you 💬Consider WhatsApp Communities 👂Make DM chats feel like a real conversation - listen, react and share feedback 🌟Consider DM/post to story as an entry mechanic to your competitions - people are increasingly unlikely to share something to their feed to enter
TikTok trends with real-world consequences: 🧀The cottage cheese trend has increased sales by 40% for one UK producer 🥒Cucumber Guy has caused a nationwide shortage of the veg in Iceland 🍡Little Moons mochi going viral completely reversed the company's fortunes
Has your diet been influenced by TikTok?
