Suggestions
Emily Lonigro
President at LimeRed, Co-Founder at Even Made, School Board Member. Entrepreneur, activist, leader. Certified B Corp WBE BEP LGBTQ
Emily Lonigro is an activist, small business owner, entrepreneur, teacher, mother, partner, writer, speaker, and gardener.124 She is the President and Founder of LimeRed, a social impact branding agency founded in 2004, and Even Made, where she develops workshops and training programs to teach home improvement skills.12 She is also a member of the Board of Directors of the Chicago Foundation for Women (CFW).3
Lonigro is the Business Leadership Chair for We The Change, a group of international women CEOs, and the fundraising chair of her school’s PTA.1 She previously served on the boards of Free Street Theater, The Feminist Media Foundation, and We Will, and taught in the media department at Columbia College.12 She lives in Skokie, IL, with her wife, three children, two cats, and a dog.2
Lonigro says she is excited to be a part of the Chicago Foundation for Women’s Board to help drive positive change and expand her commitment to community building and gender equality.1
Highlights
I just participated in a webinar called "Business Leader Briefing: Lowering Costs Agenda" from the US Gov and Public Private Strategies and to he honest it felt more like a Biden/Harris ad than actual, in-progress or future plans to help small businesses. Most of the strategies on the page they directed us to had benefits for families, but not a ton for us. Let's talk about actual strategies to help Small Businesses. Here are some of my ideas.
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Understand the childcare landscape and provide real financial assistance to families for childcare. Or supplement the childcare providers to lower costs for us.
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Forgive PPP loans under 200K, which would cover almost ALL of the small business owners I know and help tremendously
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Medicare for all, which would take the onus off of small employers and disconnect your ability to get actual healthcare with your employment status.
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Provide a free or low-cost option for FSAs for our employees.
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Cap payroll processing fees.
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Supplement a real PAID Family Leave program for at least a year off to care for loved ones.
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Create a safety net for small business owners. When things implode, we don't get unemployment and are stuck with all of the debt, which destroys our lives and livelihoods.
Capping overdraft fees at $3, saving us $32 per overdraft isn't going to make a dent. We need help. WE ARE the backbone of this country and WE ARE struggling.
What are our most pressing issues? Debt. Healthcare premium costs. Payroll. Other employee benefit costs. Rent. Utilities.
We wrote this a while ago, but it is STILL AMAZING. Four real quick things to know about branding…
