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Emily Pfeiffer

Principal Analyst, Commerce Technology at Forrester Research (she/her) - "Terrifying but not impolite"

Emily Pfeiffer is a Principal Analyst at Forrester, specializing in commerce technology.1 In her role, she serves digital business leaders by providing comprehensive coverage of various aspects of commerce technology, including:

  • Order management systems (OMS)
  • B2C commerce solutions
  • Drop shipping
  • Promotions

Key Responsibilities

Emily's work at Forrester involves several important tasks:

  1. Forrester Wave™ Evaluations: She conducts the Forrester Wave™ evaluations for B2C commerce and OMS.1 In Q3 2023, she performed the Forrester Wave™ evaluation for commerce search, which included an in-depth analysis of the top 10 solutions in this space.2

  2. Strategic Guidance: Emily works with brands and retailers to guide their future fit strategies for platform selection and management.1

  3. Vendor Advisory: She advises commerce tech vendors on their go-to-market strategies.1

Professional Background

Emily has extensive experience in the e-commerce industry:

  • She has been involved in "eCommerce" since the 1990s.3
  • Prior to her current role as Principal Analyst, Emily held the position of Commerce Technology Senior Analyst at Forrester.4

Vision and Approach

Emily's work is driven by her FIRE vision for commerce tech, which stands for:

  • Flexible
  • Inexpensive
  • Rapid
  • Easy

This vision informs her approach to guiding businesses in their commerce technology strategies.1

Emily Pfeiffer's LinkedIn username is indeed emilypfeiffer, as mentioned in the query.2

Highlights

Nov 26 · Business Insider
Chinese fast fashion may be in the line of fire in a second Trump term. Here's what Trump's tariffs could mean for Shein and Temu.
Jan 9 · Yahoo Finance
Oracle Named a Leader in Retail Planning Platforms Report by Independent Research Firm - Yahoo Finance
Oracle Named a Leader in Retail Planning Platforms Report by Independent Research Firm - Yahoo Finan

Related Questions

What are some key findings from Emily Pfeiffer's Forrester Wave evaluations?
How does Emily Pfeiffer's "FIRE" vision for commerce tech influence her recommendations?
What are the main challenges Emily Pfeiffer helps brands and retailers overcome in commerce technology?
How has Emily Pfeiffer's career evolved since she started in eCommerce in the 1990s?
What are some notable projects Emily Pfeiffer has worked on at Forrester?
Emily Pfeiffer
Emily Pfeiffer, photo 1
Emily Pfeiffer, photo 2
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Location

Springfield, Massachusetts Metropolitan Area