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Emily Reagan

Emily Reagan is the first Vice President and Chief Marketing and Communications Officer at the University of Texas at Austin, appointed to this role in November 2020.2 She is responsible for driving the overall strategy, vision, and direction of the UT brand, leading university marketing and communications efforts, and delivering consistent messaging in support of the university's mission, goals, and reputation management.12

Prior to her current position, Reagan served as the Chief Marketing Officer for the McCombs School of Business at UT Austin from March 2018 to November 2020.5 She is a proud alumna of UT Austin, having earned her MBA from the McCombs School of Business.1

Reagan's career spans various marketing leadership roles:

  • Senior Vice President of Integrated Marketing at Bazaarvoice in Austin2
  • Senior strategy consultant at Viant, working with clients like Sony Pictures and Kinko's1
  • Marketing leadership positions at TXU Energy, RadioShack, and Guitar Center Inc.1
  • Strategy and account leadership roles at Wunderman in Washington, D.C., managing accounts for AARP, Audi of America, and Procter & Gamble12

She began her career in public relations at EDS (now an HP company).1 Reagan holds a BA in Journalism from Southern Methodist University in addition to her MBA from UT Austin.1

Reagan is known for her expertise in building brands, driving marketing strategies, and creating positive customer experiences for both consumer and business-to-business companies.4 Her appointment at UT Austin came during challenging times, including the beginning of the COVID-19 pandemic and a severe winter storm in Texas.13

Highlights

Announcing UT's First VP, Chief Marketing and Communications ...
Feb 17 · youtube.com
Protecting & Promoting One of the Premiere Colleges in ... - YouTube
Protecting & Promoting One of the Premiere Colleges in ... - YouTube
Apr 30 · atxwoman.com
Emily Reagan - Austin Woman Magazine
Emily Reagan - Austin Woman Magazine

Related Questions

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Emily Reagan
Emily Reagan, photo 1
Emily Reagan, photo 2
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Location

Austin, Texas