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Emily Shackleton

Audience Development Editor at Metro.co.uk

Emily Shackleton is an experienced audience and product specialist currently serving as Product Lead at Metro.co.uk, where she oversees audience growth and digital innovation.1 Her career spans roles in journalism, social media, and audience development, with prior positions including Head of Audience and Product at Metro.co.uk and Assistant Social Media Editor at MailOnline.14 She holds a 1st Class Bachelor’s degree from City, University of London.

Key Career Highlights

  • Metro.co.uk: Led audience growth initiatives, including a shortlisted entry for the Audience Growth category at the 2023 Drum Awards.3
  • MailOnline: Managed social media strategies as Assistant Social Media Editor (2017–2018).1
  • Education: Taught as a Visiting Lecturer at City, University of London (2017–2019).1

Professional Recognition

Her work in digital journalism and innovation has been acknowledged through award nominations and industry recognition.36

Note: Emily Shackleton should not be confused with Emily Shackelton-James, a songwriter and Berklee College of Music alumna257, or Lady Emily Shackleton, the wife of Antarctic explorer Ernest Shackleton.8

Highlights

Jun 4 · linkedin

Nice to see our growth being talked about in Press Gazette! Metro.co.uk was the only top ten newsbrand to see significant growth in audience compared to March, and the fastest growing top ten newsbrand in the UK in April.

We were also the fastest growing newsbrand YoY, with our monthly audience up 15.7% YoY.

Speaks to the huge efforts across the newsroom in the last nine months to put our grand plans into place. With more exciting things to come....watch this space!

https://lnkd.in/eSME6qu9

Related Questions

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How did Emily Shackleton transition from being a social media journalist to an audience development editor?
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Can you share some of Emily Shackleton's notable achievements in her career?
How has Emily Shackleton's experience at City University London influenced her career?
Emily Shackleton
Emily Shackleton, photo 1
Emily Shackleton, photo 2
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Location

United Kingdom