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Emma Kilcup
Marketing Manager
Professional Background
Emma Kilcup is a highly skilled marketing professional with extensive experience in the entertainment industry, particularly in music and events. Currently, she serves as the Artist Marketing Manager at Amazon Music, where she plays a pivotal role in shaping the marketing strategies for a diverse range of artists and musical genres. Emma’s journey through music marketing began during her tenure at Goldenvoice, a subsidiary of AEG Presents, where she excelled in various positions including Marketing Manager, Marketing Coordinator, and Booking + Marketing Assistant. Her deep understanding of the industry and her innovative approach to marketing have helped to elevate the profile of numerous artists and events across the country.
Emma began her career in the entertainment sector as a Booking Intern at Concerts West Touring, gaining valuable insights into the intricacies of artist booking and tour management. She further honed her skills as a Booking & Touring Intern at ICM Partners, where she was immersed in the exciting world of talent representation. Over the years, Emma has built a robust network and has developed a keen eye for identifying market trends and leveraging them for successful artist campaigns.
In addition to her roles in marketing and booking, Emma has contributed to the arts and entertainment sector through her writing. As a former Content Writer at FutureDerm, Inc. and Arts and Entertainment Writer at The Pitt News, she has demonstrated her ability to craft compelling narratives that engage audiences and promote artistic initiatives. Her diverse experiences have equipped her with a broad skill set that includes marketing strategy development, content creation, and event coordination.
Education and Achievements
Emma's educational background is just as impressive as her professional experience. She holds a Masters Degree in Entertainment Industry Management (MEIM) from Carnegie Mellon University - H. John Heinz III College, where she honed her skills in business management and entertainment. This program is renowned for producing leaders in the industry, and Emma's time there allowed her to refine her marketing acumen and deepen her understanding of the entertainment landscape.
Before that, she earned a Bachelor of Arts (BA) in English Writing from the University of Pittsburgh, where she also obtained a certificate in Global Studies in Sustainable Development alongside a minor in French. This diverse academic background gives Emma a unique perspective on storytelling and communication, which she seamlessly integrates into her marketing strategies. Her studies at Sciences Po added an international dimension to her education, enhancing her understanding of global cultural trends and their impact on the entertainment industry.
Emma’s commitment to personal and professional growth is evident in her pursuit of diverse experiences and her continuous learning ethos. Her effectiveness as a marketer is bolstered by her educational foundation, allowing her to blend creativity with practical business insights.
Notable Achievements
Throughout her career, Emma Kilcup has achieved numerous milestones that underscore her expertise and dedication to the entertainment industry. Among her notable contributions, her work as the Marketing Manager at Goldenvoice significantly boosted the visibility and success of various major music festivals and concerts. Her innovative campaigns and targeted strategies have not only attracted larger audiences but also enhanced the overall experience for attendees.
In her current position at Amazon Music, Emma continues to break new ground in artist marketing. She is passionate about using data-driven insights to inform marketing decisions and continuously seeks new ways to engage listeners through creative campaigns. Her ability to adapt to the rapidly evolving landscape of music consumption has made her an invaluable asset to her team and the artists she represents.
Emma’s writing has also received recognition within the industry, and she is known for her compelling storytelling that resonates with both artists and fans alike. Her background in journalism complements her marketing efforts, allowing her to communicate with clarity and impact.
Emma Kilcup's journey through the realms of entertainment, marketing, and writing reflects her passion for music and the arts. Her commitment to excellence and her strategic mindset position her as a leading figure in the entertainment industry, inspiring others through her work and contributions.
