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Emma Matthieson

Marketing at Sequoia Capital

Professional Background

Emma Matthieson is an accomplished strategic digital and experiential marketing leader, bringing more than a decade of extensive experience in driving brand growth through innovative digital campaigns, industry-leading events, and strategic partnerships. Emma's career has been defined by her passion for creating impactful experiences that inspire and engage people across various industries.

Currently, Emma serves as the Director of Experiences at Sequoia Capital, where she leverages her deep expertise to curate exceptional experiences that resonate with clients and stakeholders alike. In her previous role as Senior Manager of Experiences at Sequoia Capital, Emma played a pivotal role in shaping the firm's event strategy and enhancing their brand visibility through coordinated marketing efforts. Before joining Sequoia Capital, she was the Director of VaynerExperience at VaynerMedia, where she successfully launched a series of experiential marketing campaigns that effectively connected brands with their target audiences.

Emma’s early career includes significant roles at VaynerMedia, where she advanced from Account Manager to Senior Account Executive in Strategy. During her time at VaynerMedia, she honed her skills in strategic planning, client management, and campaign execution, ultimately establishing herself as a leader in the marketing domain.

Education and Achievements

Emma's educational journey began at Connecticut College, where she pursued a Bachelor of Arts in Philosophy and English. This strong academic foundation has contributed to her ability to craft compelling narratives that resonate across diverse audiences—a skill that is invaluable in the marketing arena.

Throughout her career, Emma has consistently demonstrated her ability to drive impactful results through strategic thinking and creativity. Her work has not gone unnoticed; she has been recognized internally for her contributions and has built lasting relationships in the industry that continue to enhance her professional trajectory. Emma is also proficient in creating memorable experiences that blend digital engagement with real-world interactions, demonstrating her versatility and adaptability in an ever-changing marketing landscape.

Notable Achievements

In addition to her prominent leadership positions, Emma's diverse experiences also include roles in development and fundraising. She has served as Development Assistant at Ballet Tech, where she applied her skills to enhance fundraising initiatives and community outreach. Furthermore, she has been a Fundraising Coordinator at WCNI, optimizing fundraising strategies to benefit the nonprofit sector. Emma's earlier hands-on experience as a Music Programming Intern at SiriusXM and as a DJ/Radio Show Host at WCNI showcases her creative flair and deep-rooted passion for music, which she continues to integrate into her marketing strategies.

Emma's ability to bridge the gap between digital marketing and experiential strategies has distinguished her as a thought leader in the field. With a keen eye for detail and a strategic mindset, she remains dedicated to fostering connections and delivering value-driven experiences that captivate audiences. Emma’s enthusiasm for travel, music, and exploring new culinary delights adds a rich personal dimension to her professional portfolio, informing her approach to experiential marketing and audience engagement.

Highlights

May 15 · Brooklyn Vegan
things I learned at the Relix Live Music Conference (and lots of pics) - Brooklyn Vegan
May 11 · Observer
How the Jam Band Business Succeeds by Putting Fans First - Observer

Related Questions

How did Emma Matthieson develop her expertise in strategic digital marketing over the past decade?
What inspired Emma Matthieson to pursue a career in experiential marketing and event planning?
In what ways has Emma Matthieson incorporated her creative interests in music and food into her marketing strategies?
What are some of the notable campaigns Emma Matthieson led during her time at VaynerMedia?
How does Emma Matthieson envision the future of experiential marketing in the digital landscape?
Emma Matthieson
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Location

San Francisco Bay Area