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Emma Pegg
Freelance Climate Tech Marketer | Food Writer | Product Storytelling for the Climate
Emma Pegg is the founder of Cantadora, a one-woman agency she established in 2023 to craft compelling product stories for the climate sector.4 With over 9 years of experience in content strategy and product marketing2, Emma specializes in creating and curating product content for tech companies, particularly those in the climate technology space.1
Professional Background
Emma describes herself as a passionate product marketer, storyteller, and content strategist.1 Her expertise lies in:
- Product marketing
- Content strategy
- Storytelling for climate tech startups
Cantadora
Cantadora, founded by Emma, focuses on:
- Crafting product stories for the climate sector
- Providing marketing services to climate tech startups
Online Presence
Emma maintains an active online presence:
Personal Interests
Beyond her professional work, Emma is also:
- A food and nature writer
- Founder of @PastaNipotina (another venture she's building)3
Education
Emma is an alumna of the University of Exeter.23
Emma's decision to go freelance and found Cantadora was made in May 2023, marking a significant shift in her career path.5 Her work demonstrates a strong commitment to the climate sector, combining her marketing expertise with a passion for environmental issues.
Highlights
A little update on my #freelancing journey for those who have followed and been interested so far...
Exactly one year ago today, I decided to go freelance and found Cantadora one Sunday evening on the balcony.
Here are some of the actions I've taken so far:
🎞️ Niched in service and sector, building marketing content on top of product marketing foundations to help climate and nature tech companies grow.
💭 Offered a subscription model as well as a day-rate. Clients can choose from Cantadora Root, Shoot, or Scale packages depending on their funding stage and the level of support.
🫱🏻🫲🏾 Found an accountancy partner in Pillow May.
🌱 Joined supportive communities like The Greenhouse and Women and Climate.
🎙️ Began nature writing with Granta Publications after a seven-year hiatus and committed one ‘Creator Day’ a week to nature writing or fresh pasta making.
🎨 Led 1:1 workshops on personal brand building with entrepreneurs as part of the Cantadora Founder package. These build on Julia Cameron’s work and the Morning Pages to dig into what legacy they’d like to leave, seeing their career as a body of work.
Every year of Cantadora will be nothing short of a blessing. I am immensely grateful to everyone who has played a part in supporting Cantadora from its rather bumpy conception.
By no means exhaustive, but a huge thank you to:
Henry Bell, Himal Patel, Sarah Bishop, Alberto Chierici, Ph.D., Eric Moeller, Murray Vanwyk, Justin Davis, Hammad Mirza, Andrew French, James Shepherd, Anna Moses, Helen Beddow, Jamie Walker, Veronica Reyero, Soukaina Bouaziz, Olivia Howlett 🌱, plus a very special thank you to Ellie Cook for headshots.
And to the brilliant Usha Patel, Edward Asseily, Anthea Stephenson, Nicole Sullivan, Chris Sylvester, David Johnson, and more for trusting Cantadora with their climate storytelling.
Two weeks ago, I finished the Granta Publications course on Rewilding Language – home in Dorset, on well-loved soil, and in a Druid's barrel... 🍇
It was the sweetest way to spend the weekend and round off what has been eight weeks of sharing stories, scrapbook-style pieces, and feedback with an incredible cohort of writers.
So grateful to writer, essayist, and course tutor Jennifer Kabat for her expertise, course moderator, Fiona Dixon, for the wonderful support, and the fellow Granta writers for their brilliance.
Picking up creative writing again after a 7-year hiatus and weaving as a practice into marketing copy, editorial, and product marketing has felt great.
#naturewriting #climatecommunication #granta
