Suggestions
Marc Rutzen
Co-Founder & CEO at HelloData.ai
Enodo Rutzen is an accomplished entrepreneur and leader in the real estate technology industry. With a passion for developing and scaling innovative products that promote efficiency within commercial real estate, Rutzen founded Enodo, an automated underwriting platform for multifamily real estate, in 2016. The platform utilizes machine learning to help users identify investment opportunities, analyze market data, and predict investment performance. Today, hundreds of underwriters and analysts rely on Enodo to source, analyze and execute multifamily deals using real-time multifamily rent and availability data from over two million properties around the country. Rutzen currently serves as the CEO of Enodo and as the Senior Vice President of Information Technology at Walker & Dunlop, where she directs talented data science and engineering teams in the development of industry-changing products. She holds a Master of Science in Real Estate Development from Columbia University in the City of New York and a Bachelor of Science in Architectural Studies from the University of Illinois at Urbana-Champaign.
Highlights
One of the more intersting use cases we keep seeing at HelloData is using our property data for lead gen.
In addition to more standard requests like lists of property managers by market or unit count, in the last few weeks we've had people reach out for lists of multifamily properties with concierge services, EV charging stations, and even golf simulators (see map).
I didn't think of using the data that way initially, but it's a great resource for lead gen since we have property manager names and contact info.
We could use our image extraction algorithm to identify properties in poor condition too... any contractors out there want a list of properties in great neighborhoods that could really use some updates?
#realestate #data #ai

AI is incredible for many things, but there's one area where I really can't recommend using it: Customer Support.
HelloData tried an AI support bot recently (trained on our help center content to kick things off) and so far, 100% of the time, people have asked for a human almost immediately.
After several weird and longwinded replies that didn't really answer clients' questions, we decided to just turn it off. Fortunately it was only live for a few days.
Here's my thinking on it: I absolutely hate when I am forced to go back and forth talking to an AI chatbot... so why would we do that to our customers?
If you wouldn't like it, don't do it to others. It's the golden rule.
Being an AI company, we felt like we had to try. The experiment was not a success.
Yes, it puts more pressure on us to respond to support requests quickly... but delivering great customer service is part of building a great business.
Has anyone out there found an AI customer support bot they really like? Open to ideas!
