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Erel Sherman
Chief Product Officer at MatHem - Ex-Google - Ex-Spotify
Professional Background
Erel Sherman is a seasoned expert in product leadership, specializing in steering organizations through hyper-growth phases across multiple industries. His practical experience spans sectors such as e-commerce, fintech, mobility, music, and grocery shopping, where he has successfully developed comprehensive consumer (B2C) and business (B2B) products. Erel's multifaceted approach to product management intertwines the nuances of art and science, strategy and execution, creativity and data-driven insights, making the process of product development both exciting and effective.
In his role as the Chief Product Officer at MatHem.se, Erel has demonstrated exceptional leadership skills, guiding a diverse product organization that includes product managers, product designers, data scientists, data analysts, and user researchers. His ability to integrate various functional disciplines ensures that products not only meet market demands but also resonate emotionally with users. Previously, Erel was the Senior Director of Product Management at Spotify, where he played a pivotal role in driving product initiatives that contributed to Spotify's recognized success and growth in the music streaming space.
His career has also included significant contributions to Waze, where he served as Vice President of Product, as well as roles at Google as a Group Product Manager. Erel's global perspective, having lived and worked across the US, Europe, and Israel, enables him to approach product strategy with a rounded understanding of international markets and consumer behavior, enhancing his ability to deliver innovative solutions.
Education and Achievements
Erel's educational foundation is robust, with a Master of Arts in Public Policy from IDC and a Master of Business Administration (MBA) from the Technion-Machon Technologi Le' Israel. He also holds a Bachelor of Science in Industrial Engineering and Information Systems from Ben-Gurion University of the Negev. This academic background has equipped him with strong strategic, analytical, and executional skills that he has applied throughout his career.
His professional journey is marked by notable achievements, including his role as CPO & GM at ParagonEX and the various leadership positions he has occupied at different startups and established companies. In addition to leading product management teams, Erel has also been instrumental in overseeing account management, which reflects his versatility and commitment to ensuring that products not only launch successfully but continue to evolve post-launch.
Achievements
Erel Sherman's commitment to quality and excellence in product management is underscored by his involvement in key leadership roles at several successful organizations. While at Spotify, for example, Erel harnessed the power of data analytics to enhance user experience, ultimately contributing to the platform's industry-leading position in music streaming. At Waze, his innovative approach to product strategy was crucial in broadening the app's user base and refining its functionality to keep pace with the ever-changing landscape of mobility and navigation.
Beyond his leadership within product organizations, Erel's entrepreneurial spirit shone through during his tenure as the co-founder and CEO of Peribanu, where he developed groundbreaking solutions that responded to emerging market needs. His experience at Natural Intelligence and Zlango further solidified his reputation as a forward-thinking leader in product development.
Erel's ability to balance analytical rigor with creative insight, alongside a profound understanding of consumer needs and behavioral psychology, sets him apart as a leader in the field. His knack for synthesizing diverse perspectives—from technical to emotional—enables him to craft products that engage users and drive business outcomes effectively.
Highlights
1300+ Israeli civilians were brutally murdered. Children, teenagers, women, men and elderly. Executed in their homes and beds, raped, set on fire, beheaded. Their bodies were mutilated. Mothers got their kids' execution videos from the terrorists that murdered them, using their kids' phones. Probably around 150 were kidnapped. This is evil at its worst. It is beyond war crime as it was carefully planned, from the get go, against civilians. It was not a collateral damage. It was the purpose. My heart is shattered into thousands of pieces. The free world has to understand that all fundamentalist terror in the world is connected and that fundamentalists adhere to a completely different set of values, that we cannot comprehend with our own. Their fanatic beliefs is also the reason why they operate from schools, hospitals and neighborhoods, using their own people as human shields and for cynical propaganda purposes. Make no mistake. Hamas doesn't fight for the Palestinians right for self determination. Hamas employed suicide bombing in 1993, murdering hundreds Israeli civilians, with the purpose to sabotage the signing of the Oslo accords, an historical agreement between Israel and the Palestines, aimed to create a path to end the conflict. They don't want normalization, they want chaos. They don't want freedom. They want the SHARIA laws. We are all their enemies. Terrorists normalized terror and we all got used to it, on a different scale in different countries, but over time, always to higher degrees. Today it is us. Tomorrow it is you. No country will or should allow such a massacre on their people. No one should allow a massacre on any human being. It is time to put an end to it and stand together against terror. The free world, democracies, the western world have to unite to eliminate terror before terror, fundamentalistic Islam and the SHARIA laws will eliminate us. Hamas is ISIS. Hezbollah is ISIS. Iran's leadership is ISIS. Russia of Putin is in the vicinity. To my fellow Swedish friends I want to say that it is all connected and that the terrorist threat level of 4 we currently have in Sweden for quite some time did not come from void. It all comes from the same seed of sheer evil. Seeds have a tendency to grow and not all seeds deserve growing. I call the tech industry and the business community, that at its core is all about working together to make our world a better place, to take a stand. We invest a lot of time and effort in our own companies in core values. While they are important, they are merely a tiny derivative of the universal values that we, the free world, share. When atrocities on such a scale happen in the world, when too many celebrate the massacre of innocent people and the burning of babies, something is severely wrong. We should be clear what values we stand behind and what role we take in making the world a better place to live in. #HamasIsISIS #HezbollahIsISIS #IranIsISIS #NoMoreTerror
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.