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Eric Berridge

EVP Commercial Officer at Salesforce

Eric Berridge is a seasoned executive with extensive experience in the Salesforce ecosystem. He is currently the CEO of Coastal Cloud, a top-ranked Salesforce consulting partner, a position he has held since September 2023.12 Prior to this role, Berridge served as the EVP Commercial Officer at Salesforce from December 2020 to February 2023.1

Berridge's career highlights include:

  1. Co-founder and CEO of Bluewolf, an IBM Company (acquired in 2016), which he built over two decades as a leading Salesforce consultancy.12

  2. Two-time author, with his latest book "Customer Obsessed" focusing on redefining customer obsession in the tech era.1

  3. TED speaker and advocate for arts and humanities in education.1

  4. Board member of Coastal Cloud since October 2020 before becoming CEO.12

  5. Holds a Bachelor's degree in English/Shakespeare from the University of California, Berkeley, a Master's in Entrepreneurial Finance from NYU Stern School of Business, and a Master of Fine Arts in Creative Writing from The New School.1

Berridge is known for his customer-centric approach and expertise in leveraging Salesforce technologies, including AI and Data Cloud, to drive business innovation and results.23 His leadership at Coastal Cloud aims to expand customer relationships and actualize innovation using Salesforce as the #1 AI CRM.23

Highlights

Jul 23 · linkedin

When I was leading Bluewolf, it was easy to fall into the “urgency” trap, especially in the early days. Any request or task can feel urgent and important if delivered with enough energy. But here’s the thing - urgent doesn’t always mean important.

I could’ve packed my calendar morning, noon, and night with meetings if I let urgency drive my focus and priorities. It’s critical to learn how to distinguish between situations that are actually urgent vs. tasks that are piling up on your to-do list and end up feeling catastrophic because they’re overwhelming.

Get clear on your goals and eliminate as much from your to-do list as possible. If the actions you’re taking won’t get you closer to that North Star, there’s a pretty big chance they’re unnecessary (at least right now). Free yourself from unrealistic expectations, cut the fluff, and get serious about what really matters.

#focus #urgency #planning #strategy #leadership #success #goalsetting #vision

Related Questions

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Eric Berridge
Eric Berridge, photo 1
Eric Berridge, photo 2
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Location

New York, New York, United States