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Eric Chavez

Product Growth / Partnerships / Product Marketing

Eric Chavez is the Senior Product Marketing Manager at RollWorks, a division of NextRoll. In this role, he focuses on leveraging B2B intent data to enhance account-based marketing (ABM) strategies. His responsibilities include integrating various data sources to identify and prioritize accounts that are actively researching specific products, thereby informing marketing and sales strategies for outreach.13

Chavez has a background in product growth, partnerships, and brand marketing, which he utilizes to streamline marketing efforts and improve return on investment for RollWorks' clients. His recent contributions include enhancements to the G2 Buyer Intent integration, which allows users to better understand account behaviors and tailor their marketing approaches accordingly.12

For further details about his professional background, you can find his LinkedIn profile under the username ericchavez.

Highlights

Oct 17 · rollworks.com
Introducing G2 Buyer Intent: Power ABM for Entire Lifecycle

Related Questions

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Eric Chavez
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Location

Austin, Texas, United States