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Eric Cruz

Eric Cruz is a Filipino-American creative director, designer, and educator with over 23 years of industry experience.12 He is known for combining design, storytelling, experience, and innovation to deliver unexpected results.2 Cruz has held various leadership positions at agencies worldwide, including Sid Lee, AKQA, Leo Burnett, and Wieden+Kennedy.23

As Executive Creative Director for Innovation & Design at Sid Lee USA and Digital Kitchen, Cruz led efforts to explore new frontiers in digital storytelling, products, platforms, and experiences for clients such as Facebook Reality Labs, Tubi, Journi, the LA Rams, and Warner Brothers.23

Cruz's career highlights include:

  1. Co-founding W+K Tokyo Lab, Wieden+Kennedy's creative think tank and experimental music label.2
  2. Serving as ECD at AKQA Shanghai, leading the Greater China team.4
  3. Transforming Leo Burnett Malaysia from a traditional agency of 90 to a forward-thinking agency of 320.4
  4. Joining DDB San Francisco as Executive Creative Director in November 2021.3

Cruz is also an educator, having taught Design, Advertising, and Moving Media at various institutions, including the Center for Creative Studies Detroit, Temple University Tokyo, and The One Academy Kuala Lumpur.1 He was a Founding Member of TEDx Shanghai, aiming to ignite China's innovation renaissance.1

Born in the Philippines and raised in the USA and Spain, Cruz has traveled extensively, describing himself as a "global immigrant" who spent 20 years backpacking around the world before returning to Los Angeles.12

As of July 2023, Cruz has taken on the role of Creative Director at Sphere Entertainment Co. in Burbank, California.5

Highlights

Oct 10 · lbbonline.com
Eric Cruz Joins DDB San Francisco as Executive Creative Director
Nov 17 · omnicomgroup.com
Eric Cruz Joins DDB San Francisco as Executive Creative Director
Nov 15 · adweek.com
DDB San Francisco Adds Eric Cruz as Executive Creative Director
DDB San Francisco Adds Eric Cruz as Executive Creative Director
People: Filipino creative director Eric Cruz on traveling the world ...
People: Filipino creative director Eric Cruz on traveling the world ...
Jan 1 · ddb.com
Eric Cruz Joins DDB San Francisco as Executive Creative Director
Eric Cruz Joins DDB San Francisco as Executive Creative Director

Related Questions

What inspired Eric Cruz to become a hybrid creative?
How has Eric Cruz's global upbringing influenced his creative approach?
What are some notable projects Eric Cruz has led at Sid Lee?
How does Eric Cruz integrate technology into his storytelling and design?
What is the role of Digital Kitchen within Sid Lee, and how does Eric Cruz contribute to it?
Eric Cruz
Eric Cruz, photo 1
Eric Cruz, photo 2
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Location

Los Angeles, California