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Eric Diaz

CFO - Multicultural Advertising Innovator - Marketing & Advertising Consultant - Social Media & Statistics Professor

Eric Diaz is a business owner and entrepreneur in the marketing and advertising industry, based in the Phoenix area. He is a Partner and Co-Founder at Nativa Multicultural Communications, a role he has held since October 2008.13 Nativa is an agency that specializes in multicultural marketing, focusing on Hispanic audiences through digital communications, online advertising, and culturally relevant content creation.3

In addition to his work at Nativa, Eric has several other professional roles and accomplishments:

  1. Co-founder and Chief Financial Officer of O.Y.E. Business Intelligence, a software company that provides multicultural segmentation and monitors real-time online conversations.12

  2. Owner of Coworking on 15th Ave, a shared office space in central Phoenix.12

  3. Instructor at Phoenix College, where he teaches courses on Ethics in IT and Social Media for Business.2

  4. Board member for various organizations, including the Arizona Hispanic Chamber of Commerce DATOS Board and the Phoenix College Marketing Advisory Board.2

Eric's career background includes working for Staples, Inc. in their High Growth Markets team in Shanghai, China, and as a Project Manager at their corporate office.2 He has received several awards for his work, including the 2021 Brillante Award for Entrepreneurial Excellence from Prospanica and the 2021 AMA Spectrum Award for Excellence in Multicultural Marketing.12

Eric is known for his expertise in multicultural marketing, particularly in reaching Hispanic and diverse audiences. He has led projects for notable clients such as the Centers for Disease Control and Prevention (CDC), Charmin, Henkel, and Arizona State University.3 His work often involves connecting organizations and brands with multicultural markets and ensuring important messages reach diverse communities.3

Highlights

Jan 1 · bcorporation.net
NATIVA Srl SB - Certified B Corporation - B Lab Global
Inside the List: Minority business owners weather economic storm - Phoenix Business Journal - Phoenix Business Journal
Why AZ Founders Fund did not invest in Street Pitch winners ElderSense and OYE Business Intelligence - Phoenix Business Journal - Phoenix Business Journal

Related Questions

What are some of the key projects Eric Diaz has led at Nativa?
How did Eric Diaz's experience at Staples, Inc. influence his career?
What makes O.Y.E. Intelligence unique in the business intelligence sector?
Can you provide more details about the Coworking on 15th Ave space?
What are some of the awards and recognitions Eric Diaz has received?
Eric Diaz
Eric Diaz, photo 1
Eric Diaz, photo 2
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Location

Greater Phoenix Area