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Eric Fader

Highlights

Jul 12 · linkedin

From Flyers to Fortune: Scrappy Marketing Tactics Used by Brands

📈 Creative Marketing Strategies: Brands are adopting unconventional, low-cost guerrilla marketing tactics as customer acquisition costs rise.

👟 Fulton’s Tactics: The insoles brand used sidewalk stencils, flyers, and postcards to drive traffic and sales.

🩸 Elix’s Campaign: The menstrual wellness brand utilized out-of-home ads in NYC, tracing a million impressions back to the campaign.

☕ Blume’s Mailers: Spent $3,200 on mailers, generating $160,000 in sales. They plan to continue using direct mail to target specific customer groups.

🚗 August’s Road Trip: Period-care brand co-founder Nadya Okamoto embarked on a cross-country road trip, engaging directly with customers and boosting sales.

https://lnkd.in/gzbis_2E

May 29 · linkedin

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Eric Fader
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Redondo Beach, California, United States