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Eric Furnée
Founder, Furnée Brands - Partnerships • Affiliate • Performance Marketing - [email protected]
Professional Background
Eric Furnée is a dynamic builder and hustler who has dedicated his career to harnessing data-driven storytelling to foster growth for various organizations. With an extensive background rooted in creative marketing, product development, and strategic partnerships, Eric stands out as a unique hybrid capable of driving substantial customer acquisition while ensuring that the customer experience remains at the forefront of any business initiative.
In 2014, Eric made a significant career move from Denver to Los Angeles, where he joined Winc, a pioneering eCommerce subscription wine company. From the onset, Eric encountered the exciting challenge of venturing into uncharted digital territory without a predefined roadmap. His role initially focused on generating new customer acquisition utilizing a cost-per-acquisition (CPA) model, where Eric's ingenuity and tenacity truly shone. Over the five years he spent at Winc, Eric's strategic initiatives led to the remarkable acquisition of hundreds of thousands of new monthly subscribers, illustrating his capacity to drive impactful growth utilizing innovative marketing strategies.
After establishing a robust foundation at Winc, Eric founded Furnée Brands, a venture dedicated to helping businesses identify growth opportunities through creative marketing and unexpected partnerships. His expertise lies in customer acquisition strategies tailored for both short and long-term growth. With an emphasis on the customer experience, Eric has developed a comprehensive approach that encompasses partnership marketing, affiliate marketing, and influencer marketing. He enjoys collaborating with like-minded brands to create meaningful synergies that not only drive revenue but also enhance customer lifetime value (cLTV).
Eric firmly believes that with just a 20-minute conversation, he can assess how he can support organizations in achieving their goals and outline distinct steps for success. As a professional who prioritizes collaboration, he is always eager to engage in discussions that can lead to impactful partnerships.
Education and Achievements
Eric's academic journey positions him with a strong foundation in business principles and practices, having completed his Master of Business Administration (MBA) at Regis University and a Bachelor of Business Administration (BBA) at the University of Colorado Boulder. This extensive education has provided him with the analytical skills necessary to thrive in competitive markets while understanding the nuances of consumer behavior.
Throughout his career, Eric has held numerous influential roles across several respected companies, including:
- Director of Strategic Partnerships at Winc Wines
- Head of Growth & Marketing at Après
- Strategic Partnerships/Affiliate roles at several notable brands such as Metromile, Four Sigmatic, Everytable, and Byte.
In addition to these roles, Eric has a rich history in the banking sector with Wells Fargo, where he held positions ranging from Personal Banker to Regional Program Manager. His extensive experience in sales, marketing, and partnerships across different sectors showcases his versatility and breadth of expertise within the business landscape.
One of Eric's notable achievements includes transforming partnership activities at Winc during its rebranding from Club W, which resulted in increased brand recognition, subscriber acquisition, and overall business growth. His strategies have positioned several brands for lasting success in their respective markets.
Achievements
- Successful Subscriber Growth: Generated hundreds of thousands of new subscribers for Winc within five years through innovative marketing strategies.
- Strategic Relationship Building: Founded Furnée Brands to focus on the power of strategic partnerships and their role in driving growth and enhancing customer experiences.
- Diverse Industry Experience: Extensive work with brands across various industries from wellness (Four Sigmatic) to fintech (Metromile), demonstrating adaptability and market understanding.
- Influencer Collaborations: Expertise in influencer marketing by developing impactful campaigns to increase brand visibility and customer engagement.
Through his commitment to collaboration and deep understanding of customer acquisition, Eric Furnée is not just a professional with goals; he is someone who genuinely thrives on helping businesses grow. As an asset to any organization looking to elevate its approach to customer engagement and growth strategies, Eric is ready to take on new challenges that lead to meaningful partnership opportunities and extraordinary outcomes.
