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Eric Holmen

CEO at Splash (SplashThat.com)

Eric Holmen is a seasoned business leader with extensive experience in Sales, Services, Success, Support, and Marketing in the SaaS industry.

He pursued his education at the University of Redlands, Cuesta College, and holds a Post-Graduate Certificate from the Massachusetts Institute of Technology.

Eric has held several key executive positions, including Chief Executive Officer at Splash (SplashThat.com) and Chief Revenue Officer at Airship.

He has also served in leadership roles at various organizations such as cielo24, Invoca, Silverpop (an IBM Company), The Marketing Arm, and SmartReply (acquired by Genesys), showcasing his diverse skill set.

With a background that includes roles like EVP Sales & Marketing, SVP Marketing and Sales, CMO - Mobile Marketing, and President - Mobile Marketing, Eric has a wealth of expertise in driving growth and innovation.

His experience extends to Executive Director positions with a focus on Retail Solutions, as well as marketing roles at Sears, Roebuck, and Co., and Parable, highlighting his versatility in different sectors.

Eric Holmen's professional journey reflects a strong foundation in SaaS leadership, making him a valuable asset in navigating the dynamic landscape of Sales, Services, and Marketing.

Highlights

Aug 10 · linkedin

Dear Salespeople of the World,

I understand why you're prospecting me - I'm the CEO. If you can get me interested in your product or service, then you think you're set. I receive between 35 and 80 prospecting email each and every day, and I want to help you do it better, because I have simply been blocking your email address (if you're wondering why I haven't been responding).

Most decent CEOs delegate decisions about your product to their execs or other managers, and I'm not going to forward your cold outreach down the chain and disrupt their plans. Imagine if I simply forwarded 35 cold emails a day to my teams - they would be chasing their tails in follow-ups and getting nothing accomplished.

So here's my pro tip! Start your prospecting with the two or three buyers in my company. Get the validation from them that this is interesting now or that it's not the right time or fit. If there's mutual interest, start your sales process - congratulations. At that point it's not a terrible thing to send the CEO an email that goes something like this:

"Hi Eric - I wanted to let you know that I've been speaking with John and Sally on your marketing team about my solution because it fits into their Q4 demand gen priority. If you're interested in learning more, I'm happy to walk you through the value that we can create for Splash. I've also copied my CEO - I wanted to make an introduction and see if there's a way for our company to potentially leverage Splash's solutions. Take care."

That's how ya do it! I wish you the best in your sales efforts, I know it can be a grind.

Good luck. Eric

Eric Holmen
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Location

San Luis Obispo, California, United States