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Eric Hoppe

Eric Hoppe was the director of product management for ad technology at Pandora, the world's most powerful music discovery and streaming platform.1 He led the definition and execution of the roadmap for core ad tech platforms including audience segmentation, programmatic, and ad serving, which supported the delivery of over $1B in annual revenue across audio, video, and display formats on mobile, web, automotive and CE devices.1

At Pandora, Hoppe played a key role in developing the company's data-driven advertising capabilities. He worked on leveraging Pandora's music genome project and user data to create more robust audience segments for advertisers.2 Under his leadership, Pandora introduced visual ad units, improved targeting capabilities, and developed proprietary lookalike audience algorithms.2

Before joining Pandora, Eric held product management positions at Digg, where he worked on native in-feed ad formats, and at Microsoft, where he also worked on ad technology.1 He holds a B.S. in Mechanical Engineering from Ohio State University.1

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Eric Hoppe
Eric Hoppe, photo 1
Eric Hoppe, photo 2
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Location

San Francisco, California