Sign In

Eric Chang

Market Research Director, Prudential

Eric J Chang is an accomplished market research leader with a track record of uncovering drivers of customer behavior, preferences, and perceptions across various domains such as branding and advertising strategy, customer experience enhancements, new product/service ideation, and concept testing.

His expertise lies in strategic planning, research project execution, synthesizing insights, and insights socialization. Eric excels at unearthing organizational insight gaps, formulating customer insights objectives, and steering annual market research plans.

With a background that includes roles like Market Research Director at Prudential Financial, Vice President of Research at Turnkey Sports & Entertainment, and several positions at Avis Budget Group, Eric has significant experience in segmentation, concept testing, attitudes, awareness, brand trackers, customer satisfaction, share of market, and advertising effectiveness.

He is skilled in utilizing methodologies such as discrete choice/conjoint analysis, max/diff analysis, KANO model, and allocation/constant sum techniques. Eric holds a Bachelor of Science in Business Management and Administration from Cornell University and has studied at the University of Delaware.

Throughout his career, Eric J Chang has demonstrated proficiency in designing research studies, analyzing outputs, deriving meaningful conclusions, and effectively communicating findings to internal clients and stakeholders.

Related Questions

What are Eric J. Chang's main responsibilities at Prudential Financial?
How long has Eric J. Chang been working in market research?
What specific projects has Eric J. Chang led at Prudential Financial?
What is Eric J. Chang's educational background?
How has Eric J. Chang's career evolved over the years?
Eric Chang
Eric Chang, photo 1
Eric Chang, photo 2
Add to my network

Location

Morristown, New Jersey, United States