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Eric Lee
VP of Greater China at Taboola
Eric Lee is the VP of Greater China at Taboola, a position he has held since August 2019.13 He manages Taboola's sales efforts in China, Hong Kong, and Taiwan, leveraging his extensive experience in digital marketing and media.1
Career Highlights
- Taboola: Joined as VP of Greater China in 20191
- JD.com Blackdragon: Former Chief Operating Officer (July 2018 - July 2019)3
- Google: Held multiple roles, including Head of Platform Partnership for Greater China and Korea (2012-2018)3
- CHANEL: Media Planning Manager - Digital (2010-2012)3
Education
- MA in Communication, Culture & Technology from Georgetown University (2005-2007)3
- BFA in Drama and Theater from National Taiwan University (1999-2003)3
Expertise
Eric Lee specializes in digital marketing, including digital media planning and buying, search engine marketing, social media marketing, and affiliate marketing.3 He has over a decade of working experience in China, Taiwan, and the US, making him a digital native with a strong understanding of these markets.1
Recent Activities
In December 2024, Lee participated in a three-day offsite meeting in London with colleagues, engaging in insightful discussions.2 He has also been involved in significant milestones for Taboola, such as the launch of the Yahoo partnership in November 2023.45
Highlights
In just 3 days, the Greater China team achieved 3 major milestones! Last week was intense but incredibly rewarding for us. Firstly, we successfully launched our HK event at Sky100, engaging with our top advertising partners and publishers while committing to the Greater Bay Area. Secondly, we celebrated our 4th office opening ceremony in Shenzhen with our top agencies in China. And last but not least, we hosted our first 2023 agency award ceremony in GZ with TecDo, envisioning to take our partnership to the next level in 2024. Thanks Kristy S. Ran Buck Jon Westnedge for the executive guidance. Thanks Lucy Chao Amanda Wang Swita Charanasomboon JINGWEN WANG Eva Feng Mary T. Emily Xing Jenjira Supakdee sherman ng to make the make the magic happen. Special Thanks for Matthew Chan Hamous Wang for the great endorsement.
Kick off the 2024 Yahoo + Taboola Partnership in Taiwan by reviewing the 2023 performance and aligning the 2024 targets. Stay tuned for more exciting news and updates from us in the region. #partnership #Taiwan #2024Goals Pete W.
