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Eric Mercado

Helping Dealers Generate Better ROI Through Hyper-Targeted People-Based Marketing

Eric Mercado is the President and Co-Founder of WeDrive Automotive, specializing in designing personalized marketing campaigns for automotive dealerships, auto groups, and OEMs.

WeDrive Automotive follows a proven 4-step process to help clients achieve the best ROI for their advertising investments.

Audience IQ, their proprietary marketing automation platform, offers real-time campaign performance analytics and attribution reporting to improve outcome-based marketing.

With over 30 data integrations, Audience IQ creates tailored 1st and 3rd party marketing audiences, ensuring efficiency with data-hygiene and validation methods.

Eric's educational background includes studying Business Marketing Management and Business Management at the University of South Florida Muma College of Business, and completing an Associate's degree in Business, Management, Marketing, and Related Support Services at the University of Central Florida.

Prior to founding WeDrive Auto, Eric held various roles at Force Marketing, including Partner, Chief Sales Officer (CSO), Vice President, and Director of Sales.

Before joining Force Marketing, Eric worked as a Sales Representative at Fitzpatrick Advertising and as a National Sales Trainer at LSI Holdings.

Highlights

May 24 · linkedin

We will be closed in observance of Memorial Day!

In remembrance of all who gave the ultimate sacrifice for our country, and all who are serving today - we honor and thank you.

Our offices will be closed on Monday, May 27th. We will re-open on Tuesday, May 28th during our regular business hours.

We wish all our friends, families, co-workers, and clients a safe and enjoyable weekend of shopping, traveling, and grilling out!

Jan 31 · linkedin

I'm really looking forward to seeing a lot of old friends and associates at NADA. Please, stop by the booth and say Hi 👋🏼 .

Booth#1707W https://lnkd.in/eYKaaJfF

wedrive Force Marketing GSM #automotivemarketing #improveROI #identifybetterprospects #marketprecisely #CDP #digitalamarketing #directmailmarketing #streamingmedia #personalization #nada2024

Related Questions

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Eric Mercado
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Location

Atlanta, Georgia, United States