Suggestions
Eric Morse
Building Push Cash (ex-Plaid, Visa, Bain)
Eric Morse is the CEO and Co-Founder of Push Cash, a fintech startup focused on real-time payments and instant bank transfers. Here's a brief overview of his background and current role:
Professional Experience
Eric Morse has been working in the payments and fintech industry since 2005, accumulating nearly two decades of experience.1 His career highlights include:
- Current Role: CEO and Co-Founder at Push Cash, a position he has held since founding the company.45
- Previous Experience:
Education
Eric holds a Bachelor of Science degree in Physics.2
Push Cash
Under Eric's leadership, Push Cash aims to revolutionize the payments industry:
- The company offers high-performing, instant, and easy-to-use transfers for users.1
- Push Cash recently raised $4 million in seed funding (as of September 12, 2024).6
- The startup utilizes a multi-network approach to deliver real-time withdrawals for nearly all users, claiming to cover about 95% of U.S. checking accounts for instant payments.1
Expertise
Eric's extensive experience in the payments industry has given him a deep understanding of:
- Payment product development
- Fintech strategy
- Commercialization in the fintech industry4
Eric Morse's LinkedIn profile can be found at linkedin.com/in/eric-morse-12ab01, where he has over 2,000 followers.3
Highlights
Our latest installment highlights how loyalty programs can boost player lifetime value by incentivizing profitable behaviors. While operators may be hesitant to roll out loyalty programs, fearing they may take too long to yield benefits, Push Cash’s unique loyalty feature identifies high-value players from their first transaction. Let us know what you think.
In post #2 on player loyalty, we will discuss the role of targeted activation and retention strategies in driving player Lifetime Value (LTV). We will cover how tailoring offers to high value players can almost double your ROI. Push Cash’s industry-first loyalty feature helps segment players from the first interaction, enabling quick identification of high-value players for targeted activation strategies.
