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Eric Philippou

Paid Social Manager at Thriveworks

Professional Background

Eric Philippou is a seasoned professional in the realms of digital marketing and strategic communication. With a commendable career spanning over several years, Eric has built a substantial reputation for himself in the field of paid social media management and digital marketing strategy. Currently serving as the Paid Social Manager at Thriveworks, he is instrumental in orchestrating effective social media strategies that drive engagement and facilitate business growth.

Before his current role, Eric honed his skills at Upsie as the Digital Marketing Manager, where he focused on paid social campaigns aimed at maximizing results and increasing client acquisition through innovative digital strategies. His journey in the marketing industry also includes significant roles, such as Lead Growth Strategist at Voy Media, a renowned Facebook Advertising Agency specializing in eCommerce, lead generation, and mobile marketing. Eric's expertise at Voy Media involved crafting strategic Facebook advertising campaigns that not only elevated brand presence but also delivered impressive return on investment (ROI) for clients.

Eric's diverse experience extends to his time as a Digital Marketing Consultant at Moonshot Consulting Services, where he provided strategic advice and insights that facilitated the company's growth. Prior to this, he worked at Adept Marketing as a Data Analyst focusing on reporting and analytics, where his ability to decipher complex data sets into actionable marketing strategies proved invaluable. His background also includes a position as a Management Consulting Intern at Metcalf & Associates, where he gained foundational consulting skills that have contributed significantly to his professional development.

Furthermore, Eric's expertise was further enriched through various internships, including roles as a Video Services & Social Media Intern at The Ohio State University Department of Athletics, and as a Marketing/Project Management Intern at the David Burke Group. His early efforts in communication and journalism were showcased through his experience as a Reporter for Buckeye TV, where he developed crucial skills in storytelling and content creation.

Education and Achievements

Eric's educational foundation was laid at The Ohio State University, where he obtained his Bachelor of Arts in Strategic Communication. This degree provided him with a robust understanding of communication theories and practices, which he has effectively applied in his professional roles. Studying at an esteemed institution like The Ohio State University has not only equipped Eric with theoretical knowledge but has also inspired him towards ongoing growth in communication strategies. Furthermore, his formative years at Garden City High School played an essential role in shaping his interest in communication, enhancing his skills in an educational setting that fosters creativity and critical thinking.

In addition to his formal education, Eric has demonstrated an unwavering commitment to professional development through various roles that have allowed him to gain hands-on experience in diverse aspects of marketing and communications. His roles in consulting, digital analytics, and social media management highlight his adaptability and eagerness to embrace challenges in fast-paced environments.

Achievements

Eric Philippou has accomplished significant milestones throughout his career. His strategic contributions in his various roles have led to enhanced marketing outcomes and growth for the organizations he has served.

  • Initiated Successful Campaigns: At Upsie, Eric was key in launching several successful paid social campaigns that improved user acquisition and engagement. His insight into consumer behavior has allowed him to create highly effective marketing strategies.
  • Expert in Facebook Advertising: His tenure at Voy Media defined his expertise in managing Facebook advertising, focusing on creating targeted campaigns that effectively reach demographics, resulting in increased eCommerce sales and successful lead generation.
  • Data-Driven Decisions: As a Data Analyst at Adept Marketing, Eric developed skills that emphasize the importance of data-driven decision-making in marketing. His experience in analytics has equipped him with the ability to craft marketing strategies based on empirical evidence, which substantially increases the probability of successful outcomes.
  • Consulting Expertise: Through his consulting roles, particularly at Moonshot Consulting Services, Eric demonstrated an impressive capability to offer strategic insights that significantly impacted client marketing initiatives.

Eric's ability to work in dynamic environments, combined with his strong background in communication and marketing, positions him as a leader and a visionary in the digital marketing landscape. His dedication to continuous learning and adaptation ensures he remains at the forefront

Eric Philippou
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Location

New York, New York, United States