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Eric Quetschke

Email Marketing Manager at Indeed.com

Eric Quetschke is a seasoned email marketing strategist with a strong track record of improving key email metrics.

With a focus on metrics successes, Eric has consistently enhanced open rates by up to 50%, click rates by as much as 45%, and revenue by up to 40% through meticulous A/B testing and list segmentation strategies.

He emphasizes the importance of list management in email marketing, advocating for clean and active lists to boost deliverability, successfully maintaining a sender score of 98% or higher.

Eric excels in list segmentation, leveraging customer data such as demographics, open and click history, and purchase information to deliver highly relevant email content and drive increased clicks and conversions.

His primary goal is revenue generation, evidenced by his ability to enhance ROI by up to 40% through comprehensive improvements in various email metrics and the creation of targeted email campaigns tailored to subscribers.

Proficient in multiple Email Service Providers (ESPs) like Lyris, Unica, Silverpop, and Strongmail, Eric collaborates with IT departments to enhance data flow, segmentation, and reporting capabilities in each platform.

His educational background includes a Master of Business Administration (MBA) and a Master of Science (M.S.) in E-Commerce/Electronic Commerce from the University of Maryland University College, as well as a Bachelor of Science (B.S.) in Business Administration and Marketing from Eastern Oregon University.

With a rich professional history, Eric has held roles such as Email Marketing Manager at Indeed.com, Email Program Manager at TUI Group, Email Marketing Manager at Holland America Cruise Line, Email Marketing Manager at FranklinCovey Products LLC, Email Marketing Specialist at Musicians Friend, and Web Marketing Manager at the International Society for Technology In Education.

Eric Quetschke
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Location

Austin, Texas Metropolitan Area