Suggestions
Eric Thiegs
Chief Revenue Officer (CRO) - Partner at NGC
Eric Thiegs is an experienced executive in the gift card, loyalty, and incentives industry. He served as Chief Revenue Officer (CRO) and Partner at National Gift Card (NGC) for nearly eight years, where he oversaw the growth of the business by 420% to approximately $1 billion in annual physical and digital gift card activations.23
During his tenure at NGC, Thiegs was responsible for:
- Overseeing sales, marketing, merchant partnerships, account management, and customer service departments.1
- Positioning NGC as a leader in gift card fulfillment technology.1
- Championing both physical gift card fulfillment and digital/mobile delivery solutions through NGC's proprietary Gift Card API.1
Prior to his role at NGC, Thiegs had over 17 years of experience in the loyalty program industry, including:
- Senior Account Executive on Visa Rewards at Carlson Marketing Group (now AIMIA) for five years.1
- Director of Partnership Marketing at Access Development for five years.1
- Head of accounts for a branding/PR/marketing agency for one year.1
- Running his own partnership agency for four years.1
After NGC's acquisition by Blackhawk Network in 2020, Thiegs joined Flexa, a digital currency payments network, as its Head of Partnerships.2 More recently, he has held positions as:
- Senior Vice President of Strategic Partnerships at TOTUS Gift Card Management.2
- Head of Strategy and Growth at NeoCurrency, starting in September 2023.45
Throughout his 25-year career, Thiegs has been recognized as a pioneer in the industry, known for developing innovative solutions such as one of the first B2B gift card APIs and the Gift Card Maturity Model.45 He is a frequent speaker and presenter at industry events and conferences, including NRF, Loyalty360, RGCA, and IMA Summit.4
Highlights
I'm speaking on July 16 at the annual Incentive Marketing Association Summit (New Orleans, LA) in the Incentive Gift Card Coalition session track. The presentation is entitled, "A Primer on B2B Gift Card Aggregators."
I'll use my 25 years in the industry to explore the who, what, when, why, and where of buying #giftcards through a centralized partner. Whether you're a brand with a gift card or a buyer who sources rewards for your employee, loyalty, incentive, promotional, or recognition program, I invite you to attend - it should be both educational and fun. 😎
#giftcard #payments #incentives #rewardprograms
Recipient choice is # 1 for driving a successful loyalty program. Does your catalog have the right redemption options it needs to engage your members? With over 2,000 reward choices across 50+ currencies, we're bringing partnership opportunities for our global #giftcard #api to the Loyalty Summit CXM in Copenhagen. Tricia Myers and I will be on hand to meet with NeoCurrency clients and partners. If your company offers a #loyalty or #rewards program and is looking for fresh gift card, #prepaid (Visa, Mastercard, Amex), #digitalcurrency, PayPal, Venmo or other digital rewards for your redemption catalog, we'd be happy to set up time for a demo. See you in Copenhagen!
#loyaltyprograms #engagement #giftcards #digitalrewards
