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Eric Tsytsylin

Partner, Brand Strategy at Lippincott

Eric Tsytsylin is a Partner in Brand Strategy at Lippincott, a global creative consultancy known for its work with iconic brands. Based in Brooklyn, New York, he has a strong background in brand development and strategy, focusing on creating both disruptive and enduring global brands. His career is characterized by a commitment to understanding brands as cultural artifacts that influence employee engagement and financial growth.

Professional Background

  • Current Role: Partner, Brand Strategy at Lippincott (August 2022 - Present)
    • At Lippincott, Eric collaborates with various companies to define their brand strategies and ensure they translate into tangible value for stakeholders.1
  • Previous Experience:
    • Head of Brand at The Farmer's Dog (November 2018 - August 2022): He contributed to building a brand that reimagines pet food delivery.1
    • Executive Director, Strategy at Ogilvy (September 2017 - November 2018): Worked with major clients like Samsung and American Express to enhance their brand strategies.1
    • Global Strategy Director at Ogilvy (September 2016 - September 2017): Focused on developing the agency's strategic approach across various sectors.1

Education

  • MBA from Stanford Graduate School of Business (2012 - 2014)
  • BA in Cognitive Science from Yale University (2006 - 2010)
  • H.S. Diploma from Bronx High School of Science (2002 - 2006).1

Philosophy on Branding

Eric emphasizes that branding encompasses everything a company does, not just visual identity or marketing. He believes that a comprehensive view of branding can serve as a guide for decision-making and behavior within organizations.1

In addition to his role at Lippincott, Eric is also an investor with The Fund, which focuses on women-led businesses.1 His diverse experiences showcase his expertise in navigating the complexities of brand strategy in today's digital landscape.

Highlights

Jun 24 · lippincott.com
The power of brand led transformation - Lippincott
The power of brand led transformation - Lippincott
Jan 12 · Adweek
Dogs Help Us Form Healthy Habits in Ad for Premium Pet Food - Adweek
Dogs Help Us Form Healthy Habits in Ad for Premium Pet Food - Adweek
Aug 31 · AdAge.com
Farmer's Dog ad wishes people were as real as dogs - AdAge.com
Ticket -- BRG In Conversation with Lippincott
Ticket -- BRG In Conversation with Lippincott

Related Questions

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Eric Tsytsylin
Eric Tsytsylin, photo 1
Eric Tsytsylin, photo 2
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Location

New York, New York, United States