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Eric Tsytsylin
Partner, Brand Strategy at Lippincott
Eric Tsytsylin is a Partner in Brand Strategy at Lippincott, a global creative consultancy known for its work with iconic brands. Based in Brooklyn, New York, he has a strong background in brand development and strategy, focusing on creating both disruptive and enduring global brands. His career is characterized by a commitment to understanding brands as cultural artifacts that influence employee engagement and financial growth.
Professional Background
- Current Role: Partner, Brand Strategy at Lippincott (August 2022 - Present)
- At Lippincott, Eric collaborates with various companies to define their brand strategies and ensure they translate into tangible value for stakeholders.1
- Previous Experience:
- Head of Brand at The Farmer's Dog (November 2018 - August 2022): He contributed to building a brand that reimagines pet food delivery.1
- Executive Director, Strategy at Ogilvy (September 2017 - November 2018): Worked with major clients like Samsung and American Express to enhance their brand strategies.1
- Global Strategy Director at Ogilvy (September 2016 - September 2017): Focused on developing the agency's strategic approach across various sectors.1
Education
- MBA from Stanford Graduate School of Business (2012 - 2014)
- BA in Cognitive Science from Yale University (2006 - 2010)
- H.S. Diploma from Bronx High School of Science (2002 - 2006).1
Philosophy on Branding
Eric emphasizes that branding encompasses everything a company does, not just visual identity or marketing. He believes that a comprehensive view of branding can serve as a guide for decision-making and behavior within organizations.1
In addition to his role at Lippincott, Eric is also an investor with The Fund, which focuses on women-led businesses.1 His diverse experiences showcase his expertise in navigating the complexities of brand strategy in today's digital landscape.
Highlights
My high school (!) classmate, fellow Queens native, and tech marketing extraordinaire Maya Spivak has conceived the most beautifully-branded, brand new brand conference for marketing firebrands -- and I'm lucky enough to be a speaker.
My talk -- 'yes, brAND' -- will be an homage to improv, expansive thinking, and Ariana Grande.
Join us on May 15th in San Francisco -- you can check out the amazing line-up and buy tickets (time to put those L&D stipends to use!) here: https://www.btbconf.com/
(use code ET15 for a 15% discount)
